Press Release
Eluan Araujo Is Honored with the Bronze A' Design Award for Rebrand Next Branding in Graphics, Illustration and Visual Communication Design
Eluan Araujo honored for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Rebrand Next Branding by Eluan Araujo, designed for Ash Studio. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Rebrand Next Branding
This project presents a visual identity system designed to represent coexistence and continuity between different generations within a shared institutional context. The proposal is based on a clear and modular geometric structure that enables flexible application while preserving visual consistency. The symbol combines formal simplicity with symbolic depth, allowing adaptation across multiple formats and audiences. The result is a durable and functional identity suited to environments that require balance between contemporary expression and tradition.
About Eluan Araujo
Eluan is a designer whose passion for art traces back to his childhood. He is an individual who embarked on a journey of self-discovery across various fields before finding his calling in the artistic domain of design, where he cultivated a profound love for creation and the expression of people's emotions and ideas through digital art. He thrives in the face of challenges, as they motivate him to continuously learn and remain actively engaged in these areas.
Award Record
With this recognition, Eluan Araujo is a winner of 2 A' Design Awards. The awards span the editions from 2023 - 2024 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167125
- A' Design Award Page: https://competition.adesignaward.com/167125
- Media Showcase: https://www.designnewsroom.com/!167125
- Laureate Profile: https://dezigners.org/d/340327
- Further Information from the Laureate: https://www.behance.net/eluanfelipbd7d
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Rebrand Next Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Ash Studio
The Recognition
- Laureate
- Eluan Araujo
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #167125
Design Details
- Unique Properties
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Research
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Challenge
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Realization and Technology
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Operation and Interaction
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
- Project Duration and Location
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Specifications
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Keywords
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
