Press Release
Zeynep Zumre and Mesut Zumre Is Honored with the A' Design Award for Amytis Cup in Bakeware, Tableware, Drinkware and Cookware Design
Zeynep Zumre and Mesut Zumre of Mocco honored for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for Amytis Cup by Zeynep Zumre and Mesut Zumre of Mocco, designed for Zeynep Zümre. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Amytis Cup
Amytis is a porcelain cup designed for hot and cold drinks. The form recalls a cluster of grapes and takes its inspiration from the hanging gardens of Babylon. The rounded surface offers a tactile grip that suggests holding grapes in the hand. The cup holds 200 ml and is presented with a matching glossy plate. Production starts with a plaster mold, into which porcelain clay is poured. Two firings follow, a biscuit firing at 1050 degrees and a glaze firing at 1230 degrees. The finished cup is easy to clean and machine washable.
About Zeynep Zumre and Mesut Zumre
Zeynep Zümre was born in Ispartada in 1992. He has had a life intertwined with art since his childhood. He completed his high school education in visual arts. He was introduced to ceramic sculpture at the age of 13 and assimilated it. Her first choice at university was ceramics and she studied ceramic art. He graduated from Akdeniz University Ceramics and Glass Department with second place. During his trip to China with ISCAEE the year he graduated, he was impressed by the workshops that made his own designs and production, and when he returned to Turkey, he collected capital to open a ceramics workshop. Later, he opened his workshop, which included an oven and a table.
Award Record
Zeynep Zumre and Mesut Zumre of Mocco is a winner of 1 A' Design Award, including this recognition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Typical entries include pots, pans, cutlery, plates, bowls and glasses. The awarded kitchenware designs are published at https://dezigners.org/design-category/kitchenware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167104
- A' Design Award Page: https://competition.adesignaward.com/167104
- Media Showcase: https://www.designnewsroom.com/!167104
- Laureate Profile: https://dezigners.org/d/357050
- Further Information from the Laureate: http://www.moccoceramic.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Amytis Cup
- Function
- Cup
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Indian Red, Rosy Brown, Gray, Peru and Dim Gray
- Images
- 5
- Client
- Zeynep Zümre
The Recognition
- Laureate
- Zeynep Zumre and Mesut Zumre
- Country
- Turkiye
- Brand
- Mocco
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167104
Credits
- Team
- Zeynep Zümre and Mesut Zümre
Design Details
- Unique Properties
- Amytis is a cup design. It stands out with its design story. It gives the pleasure of holding a bunch of grapes in your hand with its grape cluster visual inspired by the Hanging Gardens of Babylon. A piece of grape and a sip of wine or coffee. It offers comfortable use with its ergonomic grip, easy-to-clean surface and stylish porcelain material.
- Inspiration
- I was inspired by the hanging gardens that Nebuchadnezzar had built for his wife Amytis. It was very important to me that the design be personally pleasing. So I was moved by the fact that Queen Amytis found her longing for green hills and gardens in the beauty of the grape clusters. I imagined her holding the grape cluster in her hand. Like taking a bite of a grape cluster in the palm of your hand.
- Research
- When creating the design, the first priority was for it to be enjoyable to use. In addition, it had to be ergonomic and easy to clean. While thinking about all these, I started researching, thinking that a story would help. The Hanging Gardens of Babylon always interested me, and the in-depth readings I did strengthened me. I found the final touch I was looking for in its story.
- Challenge
- The most challenging part was to turn the design into reality with ceramic material without spoiling its effect when it was fully formed. I had chosen fine porcelain as the material and this required a very difficult production process for the form. However, as a result of a year of R&D work, I had the opportunity to reach the perfect design with a new molding method. This was what I was looking for. No matter how difficult it was, the design chose its own material and it came true exactly as I imagined.
- Realization and Technology
- After shaping the Amytis model, a plaster mold is taken. A 3D printer is used to create the model. It is produced by pouring porcelain clay into plaster molds. It goes through two firings in order, the first is 1050 degrees biscuit firing and the second is 1230 degrees glaze firing, which gives it the beauty of porcelain.
- Operation and Interaction
- Amytis was designed as a coffee mug. But it varies according to the user's experience. This is its best feature because it is suitable for a wine or a small snack in time.
- Project Duration and Location
- The design began to take shape in 2017 and reached its best state in 2019.
- Specifications
- Handmade porcelain. Material: Limoges Porcelain. Package content: Includes one 200 ml glossy cup and one glossy serving plate. Product Dimensions: Cup: Volume: 200 ml Diameter: 80 mm Height: 55 mm Plate: Diameter: 145 x 130 mm Height: 5 mm Usage: Suitable for all kinds of hot and cold drinks. Machine washable.
- Keywords
- handmade, fineporcelain, porcelaincup, handmadeporcelain
