Press Release
Hangzhou Owls Technology Co., Ltd. Is Honored with the Silver A' Design Award for Coral Scratcher Pet Toy in Pet Care, Toys, Supplies and Products for Animals Design
Hangzhou Owls Technology Co., Ltd. acknowledged for pet care, toys, supplies and products for animals design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for Coral Scratcher Pet Toy by Hangzhou Owls Technology Co., Ltd.. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Coral Scratcher Pet Toy
Coral Scratcher is a cat scratching post inspired by coral branches and ocean waves. The branching form provides footholds, so cats can climb to the top and rest there, including cats that are less agile. The top also serves as a side table for items such as books, magazines and remote controls. The main body is made from environmentally friendly paper wicker, which resists scratching and sheds little. The base and top are made from cold rolled steel with a plastic finish. A modular structure joined by a single threaded rod allows the height to be adjusted.
About Hangzhou Owls Technology Co., Ltd.
The company is creative-oriented, helping customers integrate supply chain resources and design solutions, and jointly realize the good design they can buy. The company has a lot of experience in the field of pet products design, and also has its own independent brand Maomao and Yu, and its self-developed products are widely praised in the market.
Award Record
Hangzhou Owls Technology Co., Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/166375
- A' Design Award Page: https://competition.adesignaward.com/166375
- Media Showcase: https://www.designnewsroom.com/!166375
- Laureate Profile: https://dezigners.org/d/362273
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Coral Scratcher Pet Toy
- Function
- Pet Toy
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Dark Gray, Black, Rosy Brown, Silver and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Hangzhou Owls Technology Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #166375
Credits
- Team
- Jianjun Le and Yanlin Zhu
Design Details
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Realization and Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style. The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
- Operation and Interaction
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Project Duration and Location
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Specifications
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Keywords
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
