Press Release
Secret of Eternity Necklace and Brooch by Esra Erciyes Receives the Platinum A' Design Award in Jewelry Design
Esra Erciyes recognized for jewelry design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Secret of Eternity Necklace and Brooch by Esra Erciyes, designed for Esra Ercİyes, has been granted the Platinum A' Design Award in the Jewelry Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Secret of Eternity Necklace and Brooch
Inspired by the immortality cycle of the Turritopsis Dohrnii jellyfish, this jewelry begins at the radial artery, gracefully curving in a semicircular form, ending at the center of the neck. Featuring diamond reflections and LED lights, the design creates a magnificent display, continuously mimicking the jellyfish's elegant movements, creating a hypnotic illusion and transforming the piece into a work of art. Powered by a small battery and motor, the jewelry is planned to run on solar energy in the future, emphasizing sustainability while offering the privilege of wearing a work of art.
About Esra Erciyes
As a designer, I firmly believe that everything imaginable can be created. I experience that ideas which seem impossible to others can be brought to life with just a little more effort and dedication. Design is a realm of infinite possibilities. In my designs, I draw inspiration not only from a futuristic perspective but also from movements such as surrealism and art nouveau. I believe that a piece of jewelry should exist timelessly as part of emotion, spirit, and body. Design is sometimes the transformation of tangible reality into our inner reality, and sometimes the manifestation of our abstract reality into a tangible form.
Award Record
Esra Erciyes is a winner of 1 A' Design Award, including this recognition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/165548
- A' Design Award Page: https://competition.adesignaward.com/165548
- Media Showcase: https://www.designnewsroom.com/!165548
- Laureate Profile: https://dezigners.org/d/360326
- Further Information from the Laureate: https://l24.im/GnxYX
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Secret of Eternity Necklace and Brooch
- Function
- Necklace and Brooch
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Sienna, Peru, Black, Saddle Brown and Light Gray
- Images
- 5
- Client
- Esra Ercİyes
The Recognition
- Laureate
- Esra Erciyes
- Country
- Turkiye
- Recognition
- Platinum A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165548
Credits
- Image Credits
- Main image #1, Jewelry Designer Esra Erciyes/ 2022 Jewelry Production Team Sinan Yon, Recep Ustbas, Esra Erciyes /Jewelry Company Owner Sinan Yon ,Yon Jewelry Company 2022 Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity, 2023 Optional Image #1,Jewelry Designer, Concept Creator / Esra Erciyes ,Photographer/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Secret Of Eternity 2023 Optional Image #2, Jewelry Designer / Esra Erciyes , Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk,Secret Of Eternity 2023 Optional Image #3 Jewelry Designer Esra Erciyes/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity 2023 Optional Image #4 Jewelry Designer, / Esra Erciyes ,Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Edited / Ayşenur Şentürk ,Secret Of Eternity 2023
Design Details
- Unique Properties
- Developed as the necklace of the future, this versatile piece of jewelry can be worn as both a necklace and a brooch. Unlike traditional necklaces, it rotates vertically in a 360 degree motion, reflecting the natural movement of marine life. It starts at the left carotid artery and wraps around the neck in a half-circle. The pendant can be detached and worn as a brooch. Powered by LED lighting and a battery, it is planned to operate on solar energy in the future.
- Inspiration
- This jewelry piece is inspired by the infinite life cycle of Turritopsis Dohrnii, a species of jellyfish capable of reverting from the adult medusa stage to the polyp stage, making it biologically immortal. The rotating curves symbolize infinite life, while the LED lights represent energy and purity. The necklace gracefully wraps around the neck in a semi-circle, ending at the jugular to highlight the source of life. Designed to function both as a necklace and a brooch, it is a functional work of art that symbolizes the endless cycle of life.
- Research
- The Turritopsis Dohrnii jellyfish, known for its biological mechanism of regeneration, has the ability to transform its cells back to their original state, reversing its aging process. This remarkable capability links it to human biological processes such as aging, cell regeneration, and even biotechnology research. By integrating the concept of "infinite cycles" in design, it opens the door for both artistic and practical applications in various fields
- Challenge
- Synchronizing vertical movement was the biggest challenge. Integrating the motor and battery without compromising the aesthetics and reflecting the organic identity of a jellyfish in mechanical jewelry were difficult. Many prototypes resolved the issues. Initially, I aimed for solar power, but due to technological limitations in jewelry, it runs on a battery. Manufacturers and designers commented that my idea was impossible to produce.
- Realization and Technology
- The design was created using the Matrix program and cast in 18K gold. The ajour technique was applied to achieve lightweight components. The movement mechanism was constructed with a motor and gears, powered by a battery. LED lights were integrated into the design, and diamond stones were used.
- Operation and Interaction
- This design was created using the Matrix 3D Program and crafted with ajour technique for lightness in 18K gold. Additional gears were added to the vertical motor system for horizontal motion. Infinity curves were optimized, and a lightweight motor and battery power the jellyfish's movement and light. With a removable pin and easy lock system, it can transform into a brooch. The mechanical structure turns into an organic form through visual illusion.
- Project Duration and Location
- This design project started in September 2022 in Istanbul and was completed in September 2023. On October 7, 2023, it received an award at the 13th edition of the Next Horizon themed jewelry design competition organized by the Jewelry Exporters Association. The design was exhibited at the IJS Istanbul Jewelry Show from October 01,07 2023, and was also displayed at Yon Kuyumculuk, the jewelry company that produced the design. Additionally, it continues to be exhibited at the Jewelry Exporters Association.
- Specifications
- Necklace 141,22 X 53,10 X 260,69 Broosh 94,96 X 53,10 X 94,96
- Keywords
- Secret of Eternity, Necklace, Brooch, mobile, futuristic, surrealism, art nouveau
