Press Release
Guonian Li, Haixu Zhang and Guoyu Wang Receives the Silver A' Design Award for Lesly Coat Rack in Furniture Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Guonian Li, Haixu Zhang and Guoyu Wang for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Lesly Coat Rack by Guonian Li, Haixu Zhang and Guoyu Wang, designed for Ziel Home Furnishing Technology Co., Ltd., has been granted the Silver A' Design Award in the Furniture Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Lesly Coat Rack
Lesly is a series of coat racks designed for home use. The Lesly series includes a wall-mounted model and a freestanding model, both based on carbon steel for strong load bearing. Separate areas are provided for clothes and for scarves, so garments are less likely to wrinkle or slip off. The hooks of the freestanding coat rack rotate 360 degrees, which eases the hanging of clothes and accessories. Rounded forms improve safety for children. The shapes are drawn from leaves and dewdrops, and dewdrop elements act as hanging points.
About Guonian Li, Haixu Zhang and Guoyu Wang
China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.
Award Record
This recognition makes Guonian Li, Haixu Zhang and Guoyu Wang a winner of 48 A' Design Awards. The awards span the editions from 2020 - 2021 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164992
- A' Design Award Page: https://competition.adesignaward.com/164992
- Media Showcase: https://www.designnewsroom.com/!164992
- Laureate Profile: https://dezigners.org/d/294475
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lesly Coat Rack
- Function
- Coat Rack
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, White Smoke, Indian Red, Dark Slate Blue and Silver
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd.
The Recognition
- Laureate
- Guonian Li, Haixu Zhang and Guoyu Wang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164992
Credits
- Team
- Guonian Li, Haixu Zhang, Guoyu Wang
Design Details
- Unique Properties
- We designed these coat racks because traditional hooks have small load-bearing surfaces, which can easily lead to clothes wrinkling and falling off. By observing hanging characteristics and stress patterns, we designed separate areas for hanging clothes and scarves to ensure versatility, while prioritizing safety and child-friendliness, all incorporating rounded elements. After repeated prototyping and testing, the product was ready for launch.
- Inspiration
- The design inspiration for the Lesly series coat racks is drawn from nature's leaves and dewdrops. Leaves symbolize the continuation of life and the vibrant vitality of greenery, while dewdrops are nature's gift, shimmering like precious gems. The Lesly series coat racks integrate this natural beauty into their design, featuring crystal dewdrop locators for versatile hanging, aiming to bring a sense of tranquility and freshness to home environments.
- Research
- After extensive research, we discovered some usability issues and limitations with the main design and hook design of traditional coat racks, such as single functionality, causing garment deformation, clothes easily slipping off, and severe homogenization in appearance. The birth of Lesly can address the challenges of garment hanging with its innovative dual-use design concept, improving both product and space utilization. A stylish coat rack like Lesly can bring happiness to life, with its rotating hook design allowing for multiple purposes, effortlessly handling items of all sizes.
- Challenge
- The challenge in the design lies in creating a coat rack that is simple, unique, and practical. Tailored to different hanging needs, it features sections for hanging clothes and scarves, offering versatility and blending utility with artistic appeal. While meeting functional requirements, the aim is to make them warm pieces that enhance the aesthetics of the space. The Lesly series combines beauty with functionality, also considering flat-pack shipping and child-friendly safety design. Every line and curve showcases a unique soft beauty.
- Realization and Technology
- The Lesly coat rack is based on carbon steel, showcasing superior load-bearing performance, simple production processes, and practical rotating functionality, bringing more delightful experiences to homes. The production process is simple and efficient, emphasizing craftsmanship details to ensure product quality. Additionally, the Lesly series offers a variety of colorful options to meet different decorative style needs, adding a vibrant touch of color to homes.
- Operation and Interaction
- Every aspect of the design is meticulously executed, highlighting both aesthetic allure and utility. The distinctive wall-mounted and freestanding coat racks embody a quest for beauty while underscoring the designer's dedication to life's nuances. The freestanding rack's 360-degree rotating hooks offer exceptional convenience, simplifying the hanging of garments and accessories. By incorporating dewdrop embellishments, the coat rack not only gains an artistic flair but also elevates its visual charm, seamlessly blending form and function.
- Project Duration and Location
- The project will start in Shenzhen in January 2024 and be completed in Shenzhen in April 2024.
- Specifications
- Wall-mounted coat rack: width 190 mm x depth130 mm x height 410 mm Wall-mounted coat rack: width 400 mm x depth 400 mm x height 1780 mm
- Keywords
- Home decoration, hanging clothes, coat rack, dual-purpose hook, caring for beloved clothes, carbon steel material.
