Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Meet in Arcadia Brand Image Design by Xiaoming Meng and Xueke Fang
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Xiaoming Meng and Xueke Fang of dawnbrand Design for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Meet in Arcadia Brand Image Design by Xiaoming Meng and Xueke Fang of dawnbrand Design, designed for China Social Entrepreneur Foundation, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Meet in Arcadia Brand Image Design
Meet in Arcadia is a brand identity design created for a rural revitalization project in Longtang Village, Guizhou Province, China. The logo is inspired by the Chinese character for beauty. Terraced rice fields are drawn in a minimalist and abstract way. Above the fields, abstract Miao village houses are joined with the strokes of the character, and one stroke becomes a roof. The identity supports rural tourism as the main local industry. The design aims to present local culture and to help villagers take part in brand building.
About Xiaoming Meng and Xueke Fang
Meng Xiaoming currently serves as CEO and Art Director of dawnbrand Design. With 13 years of cross-disciplinary design experience, he specializes in brand strategy and innovative design services. His award-winning works include the 2025 iF Design Award and 2024 Japan G-Mark Design Award. As the founder of dawnbrand, which operates under the core philosophy of "Brand Innovation, Value Sharing", he integrates Eastern cultural innovation with dedicated efforts in Chinese domestic brand development.
About dawnbrand Design
Focus on innovative brand strategies and designs. We are the value partner for brand growth.
Award Record
This recognition makes Xiaoming Meng and Xueke Fang of dawnbrand Design a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164726
- A' Design Award Page: https://competition.adesignaward.com/164726
- Media Showcase: https://www.designnewsroom.com/!164726
- Laureate Profile: https://dezigners.org/d/356101
- Further Information from the Laureate: http://www.dawnbrand.com.cn/list/post/3064261/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meet in Arcadia Brand Image Design
- Function
- Brand Image Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Slate Gray, Light Slate Gray, Dark Slate Gray, Dim Gray and Dark Gray
- Images
- 5
- Client
- China Social Entrepreneur Foundation
The Recognition
- Laureate
- Xiaoming Meng and Xueke Fang
- Country
- China
- Brand
- dawnbrand Design
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164726
Credits
- Team
- Xiaoming Meng and Xueke Fang
- Image Credits
- [; Designer Meng Xiaoming, 2022.] [; Designer Meng Xiaoming, 2022.] [Video credits : xiaoming meng, 2022]
Design Details
- Unique Properties
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Inspiration
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Research
- I. Research Background Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model. II. Research Methods Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods. III. Research Tools There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc. IV. Participants Villagers, project staff, brand designers and other researchers. V. Results and Insights The project affects the rural economy, society and environment, with both achievements and challenges.
- Challenge
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Realization and Technology
- I. The logo incorporates rural elements to convey the theme effectively. II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand. Service Policy: I. Guide the tourism experience through design, using a unified image to provide clear direction. II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
- Operation and Interaction
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Project Duration and Location
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Specifications
- Height 594mm x Width 420mm
- Keywords
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
