Press Release
King Mo Jewelry Store by Masato Kure Wins the Golden A' Design Award in Interior Space and Exhibition Design
Masato Kure honored for interior space and exhibition design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has announced that King Mo Jewelry Store by Masato Kure, designed for King Mo, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About King Mo Jewelry Store
King Mo is a jewelry store that gathers several jewelry brands within one interior. The design is based on the idea of an accumulation of gems. The ceiling is formed by white steel rods arranged along mathematical curves, creating a three-dimensional pattern that appears to change with the viewing angle. Each rod has a diameter of 80 millimeters and holds lighting and sprinkler systems inside. The rods were numbered and installed in order, as their lengths vary. The store covers 1200 square meters, of which about 500 square meters are common areas.
About Masato Kure
1985 Born in Jiangsu, China 2008 Bachelor of Environmental Design, Tama Art University 2009- TONERICO:INC. 2014- TONERICO:INC. Chief Designer 2017- Established THE TRIANGLE.JP/President
Award Record
With this recognition, Masato Kure is a winner of 3 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164682
- A' Design Award Page: https://competition.adesignaward.com/164682
- Media Showcase: https://www.designnewsroom.com/!164682
- Laureate Profile: https://dezigners.org/d/331570
- Further Information from the Laureate: https://the-triangle.jp/projects/king-mo-jewelry-area
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- King Mo Jewelry Store
- Function
- Jewelry Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Light Gray, Gray and Lavender
- Images
- 5
- Client
- King Mo
The Recognition
- Laureate
- Masato Kure
- Country
- Japan
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164682
Credits
- Team
- Masashi Ota and Yosuke Tsukamoto
- Image Credits
- Photo:ingallery
Design Details
- Unique Properties
- This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves. The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience.
- Inspiration
- The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
- Research
- This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.
- Challenge
- This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity.
- Realization and Technology
- To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
- Operation and Interaction
- The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony. In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
- Project Duration and Location
- The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
- Specifications
- The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
- Keywords
- Jewelry Showcase,Geometric,Organic
