Press Release
Ductstore The Design Guru Co.,Ltd. Receives the Golden A' Design Award for Jorakay Pavilion 2024 Trade Fair and Exhibition in Trade Show Architecture, Interiors, and Exhibit Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Ductstore The Design Guru Co.,Ltd. of DUCTSTORE the design guru for trade show architecture, interiors, and exhibit design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Jorakay Pavilion 2024 Trade Fair and Exhibition by Ductstore The Design Guru Co.,Ltd. of DUCTSTORE the design guru has been granted the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Jorakay Pavilion 2024 Trade Fair and Exhibition
Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.
About Ductstore The Design Guru Co.,Ltd.
Nontawat Charoenchasri founded DUCTSTORE the design guru Co., Ltd. in 2001 at the age of 27, with a vision that everything the studio creates — from architecture and graphic design to installations — is a designed “product.” Embracing a multidisciplinary approach, he set out to break away from conventional design. To distinguish architectural work from communication design, he launched a second studio, THE OTHERS Co., Ltd., in 2016. He later introduced IAMEVERYTHING, a high-end print magazine sent free to top Thai creatives — a bold move in an increasingly digital world.
About DUCTSTORE the design guru
DUCTSTORE the design guru Co., Ltd. is a multidisciplinary design studio that integrates two-dimensional and three-dimensional design to create its own innovative and unique style, called ‘Graphitecture.’ The studio's projects are hybrid designs,
Award Record
This recognition makes Ductstore The Design Guru Co.,Ltd. of DUCTSTORE the design guru a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164376
- A' Design Award Page: https://competition.adesignaward.com/164376
- Media Showcase: https://www.designnewsroom.com/!164376
- Laureate Profile: https://dezigners.org/d/231099
- Further Information from the Laureate: http://www.iameverything.co
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jorakay Pavilion 2024 Trade Fair and Exhibition
- Function
- Trade Fair and Exhibition
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Black, Saddle Brown, Dark Green, Forest Green and Maroon
- Images
- 5
The Recognition
- Laureate
- Ductstore The Design Guru Co.,Ltd.
- Country
- Thailand
- Brand
- DUCTSTORE the design guru
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164376
Credits
- Team
- Jorakay Corporation Co. Ltd., DUCTSTORE the design guru Co., Ltd., THE OTHERS Co., Ltd., Nontawat Charoenchasri, Pattira Charoenchasri, Parus Kiravanich, Sittipong Hongthong, Theeradech Saoharuetasothon, Kittiwat Pantongkam, Metha Suriyavijitseranee, Phubet Surin and Chalongkiat Thongthanee and others
- Image Credits
- Photographer DOF Depth of Field Co., Ltd., 2024
Design Details
- Unique Properties
- The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
- Inspiration
- The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
- Research
- The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
- Challenge
- Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
- Realization and Technology
- Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
- Operation and Interaction
- Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
- Project Duration and Location
- 30 April – 5 May 2024 Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
- Keywords
- #ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
