Press Release
Cold Resistant Lightweight Long Down Jacket by Peacebird Is Granted the A' Design Award in Fashion, Apparel and Garment Design
Peacebird acknowledged for fashion, apparel and garment design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Fashion, Apparel and Garment Design category for Cold Resistant Lightweight Long Down Jacket by Peacebird, designed for Peacebird Fashion Down Outdoor Jacket. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Cold Resistant Lightweight Long Down Jacket
Cold Resistant is a lightweight long down jacket designed for urban commuting and outdoor activities. The jacket is made from a fabric that combines aerogel, natural volcanic rock and seaweed polysaccharide, with a grooved fibre structure that supports air circulation and limits heat exchange. Hortobagy goose down with 780 fluffiness provides insulation at a total weight of 212 grams. A partition down-filling process, a 3D aerospace warmth locking technique and graphene heating support steady thermal comfort. The precise 3D cut gives a full yet neat silhouette.
About Peacebird
PEACEBIRD is a customer-focused fashion retail company. The "PEACEBIRD" brand was established in 1996 and publicly traded on the Shanghai Stock Exchange in 2017 (Stock code: 603877). Its headquarters is located in Ningbo, Zhejiang Province, China. For the past 28 years, PEACEBIRD has consistently prioritized the fashion industry as its core developmental focus, particularly emphasizing the clothing business. The company has successfully nurtured a varied range of fashion brands, including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and mini peace children's clothing.
Award Record
This recognition makes Peacebird a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/163817
- A' Design Award Page: https://competition.adesignaward.com/163817
- Media Showcase: https://www.designnewsroom.com/!163817
- Laureate Profile: https://dezigners.org/d/358105
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cold Resistant Lightweight Long Down Jacket
- Function
- Lightweight Long Down Jacket
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Black, Dark Slate Gray, Dim Gray, Light Slate Gray and Gray
- Images
- 5
- Client
- Peacebird Fashion Down Outdoor Jacket
The Recognition
- Laureate
- Peacebird
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163817
Credits
- Team
- Sha Lin, Yikai Wang, Lei Zhang, Ling Lin, Shanshan Cui and Guopan Mo
Design Details
- Unique Properties
- This cold-weather goose down jacket is designed for urban commuting, casual outings, and various other settings. The jacket features innovative fabrics exclusively developed by the brand and utilizes high quality Hortobagy goose down, balancing lightweight design and exceptional warmth. Integrate a scientific partition downfilling process and 3D aerospace warming locking technique, the jacket achieves a bouffant yet stylish visual appeal in line with modern aesthetic preferences.
- Inspiration
- The design team responded to the demands of urbaners by creating a lightweight, warm and breathable goose down jacket that prioritizes comfort and practicality. The jacket, crafted from exclusively developed lightweight and insulating fabrics and high quality goose down, incorporates advanced technologies such as partition downfilling, 3D aerospace warmth locking, and graphene heating, satisfying daily commuting and outdoor activities.
- Research
- As urban living standards continue to ascend, the demand for functional and comfortable clothing rises, particularly in the winter, where a lightweight yet warm jacket becomes paramount. In response to this need, this goose down jacket was developed. Through the application of advanced materials and technology, this jacket delivers exceptional thermal insulation and ensures comfort and flexibility, making it an optimal choice for the winter season.
- Challenge
- The primary challenge is achieving a balance between warmth and lightness. To address this issue, the designers chose Hortobagy goose down as the filling material, renowned for its voluminous and feathery structures. Through a scientific partition downfilling process, this material delivers exceptional thermal insulation with a mere 212 gram weight, effectively meeting the wear demands under extremely low temperature weather.
- Realization and Technology
- The fabric comprises aerogel, natural volcanic rock, and seaweed polysaccharide. It features a unique groove fibre structure that promotes air circulation and effectively inhibits heat exchange between the interior and exterior of the jacket. The Hortobagy goose down with 780 fluffiness undergoes multiple cleaning processes, resulting in the cleanliness rating higher than 1000. scientific partition down-filling process, 3D aerospace warming locking technique, graphene heating technology
- Operation and Interaction
- Advanced high performance fabrics integrate breathability and warmth, effectively regulating body temperature and moisture for a warm and fresh wear experience. The jacket features a 3D aerospace warmth locking process and the patchwork thermal storage technology lining, guaranteeing consistent thermal comfort, even in exceedingly cold conditions. The precision 3D cut fits the contours of the Asian body shape, ensuring a snug and ergonomic fit.
- Project Duration and Location
- The project commenced in January 2023 and concluded in May 2024 in Ningbo, China. It was subsequently showcased in Mainland China in October 2024.
- Keywords
- Lightweight and comfortable, warm wrapping, safe and reliable, breathable and dry, bouffant and stylish
