Press Release
Ian Wallace Receives the Bronze A' Design Award for Piernas Largas Wine in Packaging Design
Ian Wallace recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Piernas Largas Wine by Ian Wallace, designed for Piernas Largas, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Piernas Largas Wine
Piernas Largas is a packaging design for a range of four wines. Each bottle carries its own name, concept and illustration, inspired by characters and moments familiar to young people in Chile. The colourful graphics aim to start conversations and to make the bottle a centrepiece at social gatherings. Each glass bottle holds 750 ml, measures 300 mm in height and weighs 710 g. The artwork is applied with a durable heat shrinkable sleeve that resists refrigeration. The intent is to offer a playful alternative to traditional wine presentation.
About Ian Wallace
Ian Wallace is a graphic designer specialized in branding and packaging for the food and beverage industry, including both alcoholic and non alcoholic products. His practice extends across Europe, Asia, the Middle East, and the Americas, collaborating with clients from a wide range of sectors within this field. Throughout his career, his work has received multiple international design awards and recognitions for creativity and innovation. He develops visual identity systems and packaging solutions through a consistent and adaptable methodology that integrates strategy, design, and production, ensuring coherent brand experiences across diverse markets.
Award Record
With this recognition, Ian Wallace is a winner of 5 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/163685
- A' Design Award Page: https://competition.adesignaward.com/163685
- Media Showcase: https://www.designnewsroom.com/!163685
- Laureate Profile: https://dezigners.org/d/220421
- Further Information from the Laureate: https://bitly.cx/cPWg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Piernas Largas Wine
- Function
- Wine
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Rosy Brown, Dark Gray, Gainsboro and Light Gray
- Images
- 5
- Client
- Piernas Largas
The Recognition
- Laureate
- Ian Wallace
- Country
- Chile
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163685
Credits
- Image Credits
- Images: Ian Wallace
Design Details
- Unique Properties
- These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
- Inspiration
- The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
- Research
- Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
- Challenge
- Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
- Realization and Technology
- For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
- Operation and Interaction
- Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
- Project Duration and Location
- The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
- Specifications
- Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
- Keywords
- Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
