Press Release
Wirote Chongsujipan Receives the Silver A' Design Award for Naturale Phuket Luxury Pool Villa in Architecture, Building and Structure Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Wirote Chongsujipan for architecture, building and structure design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Naturale Phuket Luxury Pool Villa by Wirote Chongsujipan, designed for Naturale Phukte by AAG Development, has been granted the Silver A' Design Award in the Architecture, Building and Structure Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Naturale Phuket Luxury Pool Villa
Naturale Phuket combines sustainable luxury with modern tropical design, informed by consumer research to meet specific needs. Emphasizing material safety, these villas are family oriented and universally designed for enhanced safety and family bonding. The project promotes sustainability by using locally sourced materials, reducing environmental impact while supporting local communities. Each villa features open spaces and natural ventilation, creating an inviting atmosphere that fosters relaxation and connection among family members.
About Wirote Chongsujipan
Naturale Phuket is a residential development brand under AAG Development, focused on delivering private pool villas in the Bang Tao area of Phuket. The company emphasizes integrated living solutions that combine architectural functionality with long-term livability. Projects are developed in collaboration with strategic partners in healthcare and wellness to provide continuous in-home services for residents. Naturale Phuket caters to both domestic and international homeowners, with an approach centered on accessibility, quality construction, and location-driven value for residential and investment purposes.
Award Record
With this recognition, Wirote Chongsujipan is a winner of 1 A' Design Award.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://dezigners.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/163604
- A' Design Award Page: https://competition.adesignaward.com/163604
- Media Showcase: https://www.designnewsroom.com/!163604
- Laureate Profile: https://dezigners.org/d/357912
- Further Information from the Laureate: https://www.naturalephuket.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Naturale Phuket Luxury Pool Villa
- Function
- Luxury Pool Villa
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Steel Blue, Saddle Brown, Dark Slate Gray, Black and Dim Gray
- Images
- 5
- Client
- Naturale Phukte by AAG Development
The Recognition
- Laureate
- Wirote Chongsujipan
- Country
- Thailand
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163604
Credits
- Team
- Jaran Jongjaroenkamon
- Image Credits
- -
Design Details
- Unique Properties
- Naturale Phuket integrates sustainable luxury with modern tropical design, rooted in deep consumer insight research to address pain points. Emphasizing material safety, these villas showcase family-centric spaces with universal design for unparalleled safety and encourage family bonding. The project champions sustainability through locally sourced materials, reducing environmental impact while supporting communities. Naturale excels in aesthetics, innovation, and functionality.
- Inspiration
- Naturale Phuket blends the holiday villa lifestyle with Phuket's natural beauty, driven by consumer insights. Inspired by: 1.Modern Tropical Living: Embracing natural light and ventilation 2.Sustainability: Using locally sourced materials, solar panels, and non-radon materials 3.Universal Design: Ensuring accessibility for all ages and in-house wellness consultation 4.Family-Centric Spaces: Fostering family bonding 5.Nature Integration: Offering mountain views and access to forest trails
- Research
- The development of Naturale Phuket was driven by extensive consumer insight research aimed at addressing the real pain points of families living in pool villas. Our process involved: 1.Focus Groups and Surveys: Engaging with potential residents to understand their needs, preferences, and challenges 2.Site Analysis 3.Collaboration with Experts: Working with consultants from top luxury residential projects to integrate best practices in design and sustainability 4.Universal Design Principles: Ensuring comfort for all family members 5.Material Selection: Prioritizing radon-free, food-grade, and sustainable materials
- Challenge
- The hardest part was integrating diverse needs into a cohesive design. Ensuring accurate consumer insights to address family needs was complex. Harmonizing the villas with natural landscapes while optimizing light, ventilation, and views posed significant challenges. Balancing sustainability with luxury through eco-friendly, radon-free, and food-grade materials requires meticulous selection. Ensuring universal design for all ages without compromising aesthetics was another major challenge.
- Realization and Technology
- Naturale offers carefully designed villas near the beach, blending luxury, safety, and sustainability. Built with radon-free and locally sourced materials, the villas prioritize safety, hygiene, and environmental sustainability. Featuring Kupperbusch kitchen appliances and Hansgrohe bathroom fittings, the villas provide a harmonious living experience in a picturesque setting.
- Operation and Interaction
- Naturale Phuket Pool Villas offer luxury, sustainability, and family-centered design. Located near mountains and beaches, the villas provide stunning views and easy access to nature. The design incorporates universal principles for accessibility, safety, and comfort. Sustainable living is emphasized through eco-friendly materials, solar panels, and EV chargers. High-quality materials and smart home technology ensure a safe and elegant living environment.
- Project Duration and Location
- The project started in February 2023 in Phuket's prime expat location and is expected to finish in 2025
- Specifications
- Two types of Luxury Private Pool Villas: 3 and 4 Bedrooms with sizes ranging from 360 to 510 square meters.
- Keywords
- Naturale Phuket, Pool Villa, Modern Tropical Living, Universal Design, Sustainability
