Press Release
Elto Consultancy Is Honored with the Bronze A' Design Award for U Magic Medical Cosmetic Institution in Interior Space and Exhibition Design
Elto Consultancy honored for interior space and exhibition design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ U Magic Medical Cosmetic Institution by Elto Consultancy has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding U Magic Medical Cosmetic Institution
U Magic is the interior design of a medical cosmetic clinic in Jiaojiang, China. The design blurs the boundary between interior and exterior, so that the space and its surroundings harmonize. Spatial volumes are reconfigured to form a new order of overlapping and undulating blocks, shaped by a combination of lines and curves. A spiral staircase connects the two floors and follows the constraints of the existing building structure. Warm lighting at 3500K softens the atmosphere, while light and shadow add depth along the spatial lines.
About Elto Consultancy
ELTO CONSULTANCY GROUP ( ELTO) is a group of companies of which offers targeted services, through the respective companies, to the intended clients. The companies consists of professionals with years of experience in the field of respective design and project management. The technical know-how grants us the capability to offer a wholesome services, ranging from preliminary stage of any project related to design, due diligent, feasibility study, execution & monitoring processes.
Award Record
This recognition makes Elto Consultancy a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162982
- A' Design Award Page: https://competition.adesignaward.com/162982
- Media Showcase: https://www.designnewsroom.com/!162982
- Laureate Profile: https://dezigners.org/d/279699
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- U Magic Medical Cosmetic Institution
- Function
- Medical Cosmetic Institution
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Dim Gray, Silver and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Elto Consultancy
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162982
Credits
- Team
- Chloe Liew
Design Details
- Unique Properties
- The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
- Inspiration
- The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
- Research
- In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
- Challenge
- Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
- Realization and Technology
- The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
- Operation and Interaction
- The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.
- Project Duration and Location
- The project started in March 2024 and completed in June 2024 in China.
- Specifications
- Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
- Keywords
- Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
