Press Release
B'in Live Receives the Silver A' Design Award for Mayday Fly to 2022 Concert in Entertainment, Content Creation and Streaming Media Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes B'in Live for entertainment, content creation and streaming media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Entertainment, Content Creation and Streaming Media Design category for Mayday Fly to 2022 Concert by B'in Live. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Mayday Fly to 2022 Concert
Mayday's Fly to 2022 is a milestone tour after their non audience online concert amid Covid-19. The show started in a small rehearsal room, moving to an empty Stadium, and ending with a live audience, symbolizing a global return to normalcy from lockdowns. Unlike their previous lavish setups, this tour focuses on pure imagery to convey human emotions and highlight people centric themes like global environmental issues, pandemic related social challenges, daily life, and human relationships. Performances aim to allow audiences to empathize and release emotions, creating positive social impact.
About B'in Live
B’in Live, a major show production company, has undertaken over more than ten thousand events since 2014, including Concerts, Music Festivals, Galas, Award Ceremonies, Themed Exhibitions and Forums. The range of services offered by B’in Live covers everything from support at the conception, planning, and implementation stages, to technical equipment and follow-up for all kinds of events. Our comprehensive consulting and support services guarantee clients a creative and professional execution of their events.
Award Record
With this recognition, B'in Live is a winner of 3 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Entertainment, Content Creation and Streaming Media Design Award
The A' Media Design Award is an international media design competition recognizing good media designs by leading media designers and professionals worldwide. The competition is organized within the A' Design Award & Competition and is open to media designers, content creators, social media savants and digital influencers from all countries. Entries typically include content series, podcasts, webinars, documentaries, animations and music videos. Awarded media designs are published at https://dezigners.org/design-category/media
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162850
- A' Design Award Page: https://competition.adesignaward.com/162850
- Media Showcase: https://www.designnewsroom.com/!162850
- Laureate Profile: https://dezigners.org/d/349169
- Further Information from the Laureate: https://reurl.cc/lQWjVd
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mayday Fly to 2022 Concert
- Function
- Concert
- Category
- Entertainment, Content Creation and Streaming Media Design
- Discipline
- Communication Design
- Industry
- Entertainment
- Colors
- Black, Saddle Brown, Indian Red, Sienna and Peru
- Images
- 5
The Recognition
- Laureate
- B'in Live
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162850
Credits
- Team
- Concert Director：YuHsuan Wu, Concert Associate Director：SihJie Chen, Production Manager：TungHan Yu, Visual Director：YenChih Chen / YuHsiang Cheng / KuanWen Chen, Visual Design：YenChih Chen / YuHsiang Cheng / HuanSheng Chiu, Stage Design：YiJou Lin, Lighting Design：HsiangLin Wu / SsuChi Chen, Laser Design：ChenChieh Hsia / YuTe Hsu and Live Sound Design：ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang
- Image Credits
- B'IN MUSIC INTERNATIONAL LIMITED
Design Details
- Unique Properties
- The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
- Inspiration
- In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
- Research
- Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
- Challenge
- Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
- Realization and Technology
- The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy. Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power.
- Operation and Interaction
- Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
- Project Duration and Location
- The project started in January 2022 in Taichung and toured around the world.
- Specifications
- The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
- Keywords
- Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
