Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Fuhai Energy Visual Identity System by Shuxia Pang
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Shuxia Pang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Fuhai Energy Visual Identity System by Shuxia Pang, designed for Guangzhou ACE Renovation Design Engineering Co., Ltd, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Fuhai Energy Visual Identity System
Fuhai Energy is a visual identity system created for a clean energy company. The identity follows a minimalist and modern style. The logo combines irregular geometric shapes with a handwritten script, inspired by the waves of Bohai Bay. Blue and green tones refer to the sea and to clean energy, while a white handwritten abbreviation and a small light point complete the mark. The system is applied to online promotion, printed materials, product packaging, posters and gas station buildings, giving the brand one consistent image.
About Shuxia Pang
Guangzhou ACE is a professional entity specializing in brand visual identity systems and strategic design solutions. It focuses on translating core organizational values into cohesive visual narratives that align with client objectives. By integrating modern aesthetics with functional clarity, the team delivers designs that emphasize simplicity, adaptability, and cross-platform consistency. Work prioritizes the reflection of client-specific attributes such as innovation, collaboration, and sustainability, while maintaining alignment with broader industry standards.
Award Record
With this recognition, Shuxia Pang is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162293
- A' Design Award Page: https://competition.adesignaward.com/162293
- Media Showcase: https://www.designnewsroom.com/!162293
- Laureate Profile: https://dezigners.org/d/356461
- Further Information from the Laureate: http://www.gzace.com/index.php?c=category&id=2
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fuhai Energy Visual Identity System
- Function
- Visual Identity System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dodger Blue, Midnight Blue, Royal Blue, Teal and Dark Slate Blue
- Images
- 5
- Client
- Guangzhou ACE Renovation Design Engineering Co., Ltd
The Recognition
- Laureate
- Shuxia Pang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162293
Credits
- Team
- Shuxia Pang, Maffione Tiziano, and Xiuping Fan, Jiali Wu
Design Details
- Unique Properties
- Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market. The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development.
- Inspiration
- The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
- Research
- This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
- Challenge
- Innovation from Scratch: 1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs. 2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics. Key Problems Solved: 1.
- Realization and Technology
- The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image.
- Operation and Interaction
- Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
- Project Duration and Location
- The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
- Specifications
- 1. Material: - Type: Sustainable, biodegradable materials - Strength: High durability for protection - Weight: Lightweight for reduced shipping costs 2. Design: - Structure: Ergonomic and user-friendly - Visuals: High-quality graphics and clear branding - Color Scheme: Eye-catching and brand-consistent 3. Sustainability: - Recyclability: Fully recyclable materials - Eco-Friendly: Reduced carbon footprint in production - Waste Reduction: Minimal packaging waste 4.
- Keywords
- Minimalist, Modern, Branding, Innovation, Green Energy
