Press Release
Bronze A' Design Award in Furniture Design Goes to Marka Multifunctional Chair by Adel Alserhani
Adel Alserhani recognized for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Marka Multifunctional Chair by Adel Alserhani has been granted the Bronze A' Design Award in the Furniture Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Marka Multifunctional Chair
Introducing the Modular Armrest, a seating solution for two that effortlessly converts into a legless chair without screws or glue. This playful design encourages dynamic seating arrangements and a healthy lifestyle. Inspired by the camel saddle used by Bedouin nomads, it blends cultural heritage with modern aesthetics. Ideal for both indoor and outdoor use, especially in regions like the Middle East and Asia, this piece fosters social interaction and comfort, inviting users to enjoy communal seating in a fun and engaging way.
About Adel Alserhani
Born in the vibrant city of Abha, Saudi Arabia, in 1997, Adel's journey as a creative force began at a young age. Fascinated by the world of colors and forms, he discovered his passion for painting and drawing as a child. In his teenage years, Adel's focus shifted towards mural art. The expansive walls of the city became his canvas, and he began transforming urban spaces into vibrant, thought-provoking works of art. His murals not only adorned the streets but also served as a reflection of his evolving artistic identity. in 2019, Adel's journey took a new turn as he ventured into the dynamic world of design for film and television.
Award Record
Adel Alserhani is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161622
- A' Design Award Page: https://competition.adesignaward.com/161622
- Media Showcase: https://www.designnewsroom.com/!161622
- Laureate Profile: https://dezigners.org/d/355325
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Marka Multifunctional Chair
- Function
- Multifunctional Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Maroon, Sienna, Black, Dark Green and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Adel Alserhani
- Country
- Saudi Arabia
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161622
Design Details
- Unique Properties
- Modular armrest for two persons could convert into legless chair without any use of screws or glue giving the user the ability to change positions in a healthy and fun way of assembling .The design is a modern floor seating inspired by camel saddle that have been use as an an armrest when bedouin nomads settle . Marka could be use as an outdoor furniture and as an indoor in another regions such as middle-east and asia where floor seating is more common.
- Inspiration
- In revisiting our visual memory, the bedouin lifestyle emerges as a profound influence on the concept of Marka. Constant traveling was not just a way of living it was a celebration of freedom, encapsulated by exploration and following the unknown. This Bedouin spirit manifested in the practical use of the design multipurpose, lightweight, and easy to transport.Originally, Marka used as a saddlery for camel riding. However, when bedouin communities settled, Marka transformed into a furniture piece . From this concept of multifunction and modularity I found the bridge that links this rooted product to a contemporary product all in one design .
- Research
- The product sparks from Social and Behavioral Research that aims to explore the shift in social norms and traditions within Arab societies, focusing on the contrast between historical communal lifestyles and the contemporary situation. The study examines how these changes impact individual behavior and social well-being.the main goal is to Design an everyday object that encourages social interaction and strengthens the sharing spirit in ones life.
- Challenge
- Living in a massive and vast city such as Riyadh, with a population of almost 8 million, I have noticed a growing sense of loneliness among individuals. This might be due to the booming economy and rapid development across all sectors. However, it social effects have become more noticeable, with people feeling a sense of strangeness and not belonging. In our pursuit of progress, we must not forget the importance of maintaining the social fabric that binds us.To address this, we need to foster sharing and caring through genuine human interaction, reclaiming the sense of community that has always been a cornerstone of our identity.
- Realization and Technology
- Keeping the flow of organic multi uses of this ancient furniture the designer intention is to develop from natural and recycled composite materials to reserved this amazing connection and harmony between land and humanity that trace back to the main inspiration of this design . the base of the piece will be made of 100% recycled and recyclable polypropylene recovered from local furniture production waste and the local auto- motive industry.
- Operation and Interaction
- The First position of Marka is a call to have a dialogue with the others while the second position gives the modern need to have a moment for the individual .
- Project Duration and Location
- Project started in September 2023 in Riyadh - Saudi Arabia . The prototypes started in early 2024.
- Specifications
- - Panel (A) H:50cm - W:50 - Panel (B) H:50 - W:40 - Cover : consist of three padded section connected by hidden level adjustable joinery . - Triangular Pillow First position (marka) : can be slides into each other as an X shape to be floor armrest . Second Position ( legless chair ) : insert Panel B into Panel A to have legless chair and by using the padded cover and the triangular shaped pillow you have the ability to change between various body positions
- Keywords
- Floor seating , Cultural Furniture , Modular furniture , Lightweight, recycled, recyclable, suitable, cosy , Creative, innovative,
