Press Release
Cooler Master Storm Controller Computer Peripheral by Prompong Hakk Receives the Silver A' Design Award in Computers and Peripheral Devices Design
Prompong Hakk of Shakes Design recognized for computers and peripheral devices design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Cooler Master Storm Controller Computer Peripheral by Prompong Hakk of Shakes Design, designed for Cooler Master, has been granted the Silver A' Design Award in the Computers and Peripheral Devices Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Cooler Master Storm Controller Computer Peripheral
Storm Controller is a game controller designed for cloud gaming and use with several devices. The controller connects to up to four devices, such as mobile, television, computer and console. A central button switches between the devices and lights in different colors to show the active platform. The battery lasts up to 40 hours. The hand-sculpted form suits the average adult hand and measures 160 x 105 x 61 mm. Custom textures on the grips and the joystick rubber improve hold. Production uses injection molding with 20 percent recycled plastic.
About Prompong Hakk
We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.
About Shakes Design
An award-winning design studio in Bangkok that strategizes, develops and executes design strategies for value-focused brands through meaningful experiences. With both local and international talent, our work and stories span multiple creative disciplines.
Award Record
With this recognition, Prompong Hakk of Shakes Design is a winner of 8 A' Design Awards. The awards span the editions from 2013 - 2014 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Computers and Peripheral Devices Design Award
The A' Computer Design Award is an international design competition recognizing good computer and peripheral designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to computer designers, industrial designers, computer hardware engineers and computer accessory designers from all countries. Entries typically include laptops, desktop computers, workstations, servers, tablets and mainframes. Awarded computer designs are published at https://dezigners.org/design-category/computer
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161568
- A' Design Award Page: https://competition.adesignaward.com/161568
- Media Showcase: https://www.designnewsroom.com/!161568
- Laureate Profile: https://dezigners.org/d/134788
- Further Information from the Laureate: https://fd.ax/j7Y
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cooler Master Storm Controller Computer Peripheral
- Function
- Computer Peripheral
- Category
- Computers and Peripheral Devices Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Dark Slate Gray, Dim Gray, Gray, Black and Gainsboro
- Images
- 5
- Client
- Cooler Master
The Recognition
- Laureate
- Prompong Hakk
- Country
- Thailand
- Brand
- Shakes Design
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161568
Credits
- Team
- Marco D'Ignazio, Surakead Hemwimon and Chris Chen
- Image Credits
- shakes bkk
Design Details
- Unique Properties
- Introducing Cooler Masters inaugural PC controller tailored for Cloud Gaming, boasting multi-hosting capabilities and premium design features. The Storm Controller seamlessly connects to up to 4 devices, ensuring uninterrupted gameplay with an impressive 40-hour battery life. Its ergonomically hand-sculpted design enhances comfort during extended gaming sessions, while the distinctive Cooler Master aesthetic and superior technical performance elevate it above others in its class.
- Inspiration
- To ensure an exceptional gaming experience the team crafted a controller facilitating seamless gameplay across multiple devices, a pioneering feat demanding compatibility with at least 4 platforms, mobile, TV, PC, and console, a first during development. The design emphasizes subtle yet distinctive details, such as the custom Anti-Blister D-Pad, Joystick Rubber, and Controller Grip, all with dedicated Cooler Master brand patterns.
- Research
- Through collaboration with a local Research company and an online workshop held during Computex, extensive research was conducted to uncover new insights into controller pain points and design preferences. This comprehensive approach aimed to identify user acceptance levels for battery life, exploring options such as hot-swappable or built-in batteries. Additionally, the research delved into D-Pad preferences and ergonomic considerations, ensuring that user feedback directly informed the design process, resulting in a controller that addresses the diverse needs and preferences of gamers.
- Challenge
- The creation of the Storm controller posed a unique challenge, as it was built upon an existing factory platform, restricting modifications to the split line profile and button positioning. Despite this constraint, the team was determined to enhance the controllers ergonomic feel based on research and observation findings. Numerous 3D prints and prototypes were developed to refine the contours and shape of the Hybrid D-Pad.
- Realization and Technology
- A bespoke texture plate was commissioned to emboss a uniquely crafted Cooler Master pattern onto the rubber grips, ensuring a distinct tactile experience. Another texture, featuring a dissected Cooler Master Halo, was specifically designed for the joystick rubber, further enhancing grip and control during gameplay. Manufactured through a standard injection molding process, the controller upholds Cooler Masters commitment to sustainability by incorporating 20 percent recycled plastic material.
- Operation and Interaction
- The Storm Controllers multi-device connectivity empowers users to pair it with up to four devices, effortlessly switching between them at the press of a button. Serve as your primary gaming peripheral across all devices, relishing the convenience of seamless transitions. At the heart of this functionality lies the distinctive Cooler Master Halo Logo, shaping the swap button at the controllers center. Illuminating in various colors, it intuitively signals different platform connections—such as Android and PC—enhancing user experience and convenience.
- Project Duration and Location
- The Controller was conceptualized over the duration of 3 months with another 6 months of development with the factory, totaling 9 months in project lead time.
- Specifications
- The controller measures 160 x 105 x 61 mm. The controller is designed to suit the average adult hand.
- Keywords
- Cooler Master, Storm Controller, Gaming Peripheral, shakes bkk, Gaming
