Less Store by Zhenfei Wang Receives the Bronze A' Design Award in Interior Space and Exhibition Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Less Store by Zhenfei Wang of Hhdfun has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Less Store

Less is a retail store located in Hangzhou, China. The interior measures 12 by 8 meters with a height of 3.3 meters. The design follows the brand philosophy of minimalism and the idea that less is more. Bent minimalist planes form the structure, define the space and create visual tension at the same time. A steel structure supports the interior. Cement surfaces give the store a warm atmosphere. The project was completed in five months and aims to express the brand identity through simple form.

About Zhenfei Wang

Zhenfei Wang graduated from Berlage Institute in Rotterdam with an Advanced Master degree of architecture in 2007. They worked in UNStudio(Amsterdam). Before that, they gained their Bachelor degree of Architecture from Tianjin University. He founded HHD_FUN together with Luming Wang in 2008, HHD_FUN is a design and research studio, which consisted of architects, designers, programmers and etc. With interests in bringing knowledge from various fields outside of architecture and applying them into architecture design, they devote themselves into producing some “unexpected” designs which distinguished from the conventional.

About Hhdfun

HHD_FUN is a design and research studio, which consisted of architects, designers, programmers and etc. With interests in bringing knowledge from various fields outside of architecture and applying them into architecture design

Award Record

Zhenfei Wang of Hhdfun is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/161532
• A' Design Award Page: https://competition.adesignaward.com/161532
• Media Showcase: https://www.designnewsroom.com/!161532
• Laureate Profile: https://dezigners.org/d/184179
• Further Information from the Laureate: http://www.ff-uu-nn.com/?page_id=8652

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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