Press Release
Bluetown Wuxi Guixiangli Sales Center by Zhijun Zhong Receives the Silver A' Design Award in Interior Space and Exhibition Design
Zhijun Zhong recognized for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Bluetown Wuxi Guixiangli Sales Center by Zhijun Zhong, designed for Herabenna, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Bluetown Wuxi Guixiangli Sales Center
Bluetown Wuxi Guixiangli is a sales center interior of 400 square meters in Wuxi, Jiangsu Province, China, completed in December 2023. The design interprets Song dynasty aesthetics in a contemporary way. Wood is the primary material, with stone accents that create a natural and warm atmosphere. The space is divided into an entrance, corridors, a reception hall, a lobby and a bar area. Exposed beams and frames form the ceiling, where natural light and a lighting system add depth. Miniature garden scenes and wooden lattice grids recall local culture.
About Zhijun Zhong
Zhong is the founder of Guangzhou Herabenna Interior Design Co. He has been in the design business for more than 15 years. He manages the company’s business decisions and sets the strategic guidelines for his team to assure that all his clients are satisfied with the services provided. The company has since its initiation offered design solutions for luxury hotels, high-end apartments such as the White Swan Hotel Qingyuan, Greentown Rose Garden Hotel, Vanke Ten Miles Zephyr, and other famed apartments and hotels. The Westin Zhujiajian Resort in Zhoushan was listed in 《City Traveler》 as the best hotel.
Award Record
With this recognition, Zhijun Zhong is a winner of 8 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161332
- A' Design Award Page: https://competition.adesignaward.com/161332
- Media Showcase: https://www.designnewsroom.com/!161332
- Laureate Profile: https://dezigners.org/d/254188
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bluetown Wuxi Guixiangli Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dark Olive Green, Dim Gray, Gray and Dark Gray
- Images
- 5
- Client
- Herabenna
The Recognition
- Laureate
- Zhijun Zhong
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161332
Design Details
- Unique Properties
- The project is located in Wuxi, Jiangsu Province, where the roots of Song dynasty aesthetics run deep for a millennium, ingrained in its culture. Through the passage of time, historical context has infused the city's essence, imbuing it with a spiritual depth. The design draws inspiration from the past to innovate for the present, interpreting the elegance of Song dynasty aesthetics and embracing a contemporary urban slow living lifestyle.
- Inspiration
- The enduring artwork of the Song dynasty, such as "Along the River During the Qingming Festival" and "Elegant Gathering in the Western Garden," vividly portray the refined world of that era. From paintings to architecture and poetry, the Song dynasty excelled in aesthetics and artistic appreciation. Described as a pinnacle in Chinese history, the elegance of the Song dynasty is enduring, with Wuxi's cultural heritage preserving its essence for over a millennium.
- Research
- A millennium ago, the Song dynasty provided the perfect model for understanding life: banquets, tea gatherings, hanging paintings—slowly and gracefully living life to its fullest. However, with the rapid pace of contemporary urbanization, we have forgotten the essence of life, losing touch with the time and space to truly experience life. In this project, the designers aim to incorporate elements of Song dynasty aesthetics into the space, blending them with contemporary aesthetic values. Through the charm of the Song dynasty, they seek to convey the concept of returning to a more refined and leisurely lifestyle, encouraging us to savor and enjoy the present moment.
- Challenge
- The "exposed structure" design is the highlight of the interior space in this project. In Song dynasty architecture, "exposed structure" refers to the ceiling's natural state. It involves leaving the interior structure completely exposed, beautifying the beams and columns themselves to create a unique order and logic. By downplaying heavy ornamentation, the design presents the architectural beauty through minimalist connection logic. The exposed beams and frames intersect and layer to create a dynamic rhythm and order. As sunlight penetrates through the ceiling, interacting with light and shadow, it enhances the depth and layering of the structure.
- Realization and Technology
- The design incorporates contemporary aesthetics, applying Song dynasty aesthetics to the space. The main space draws inspiration from Song dynasty architectural aesthetics, dissecting traditional architecture to innovate a contemporary Chinese style. By intertwining and overlapping components, it showcases traditional architectural textures while embracing simplicity, reflecting the Song dynasty's minimalist philosophy. The structure of the exhibition center is enclosed by curtain walls and steel frames, integrating traditional wood structures into the layout.
- Operation and Interaction
- The entrance corridor serves as a transition space, designed for passage and experiencing the surroundings. The facade features large suspended blocks as partitions, with miniature scenes of Jiangnan gardens at the bottom, creating a sense of vitality amidst rocky landscapes and lush greenery. Wooden lattice grids are asymmetrically placed with concealed backlighting, softening the light and intertwining contemporary materials with cut facades to evoke an ethereal Eastern Zen atmosphere. The use of frame structures on one side breaks the physical boundaries of the building, allowing indoor and outdoor scenery to blend, evoking a sense of Zen tranquility.
- Project Duration and Location
- The project is located in the northwest intersection of Heng 2 Road and Zong 2 Road, Huishan District, Wuxi City, Jiangsu Province, China. It was completed in December 2023.
- Keywords
- Song dynasty aesthetics, frame structure, exposed structure, mortise and tenon structure, light and shadow order
