Press Release
Guangzhou Serene Villa by Shenzhen Plus Architectural Design Co., Ltd Wins the Silver A' Design Award in Interior Space and Exhibition Design
Shenzhen Plus Architectural Design Co., Ltd acknowledged for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Guangzhou Serene Villa by Shenzhen Plus Architectural Design Co., Ltd has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Guangzhou Serene Villa
Guangzhou Serene is a villa interior design covering an area of 795 square meters. Natural materials such as wood, travertine and leather are combined with low saturation tones of dark grey and brown. Geometric cut outs and lines replace traditional partition walls, giving the open layout a sense of connection between areas. Floor to ceiling windows bring the garden landscape indoors. Instead of a single main light, light sources are distributed across walls, ceilings and furniture, while linear lighting follows the walking route to add depth.
About Shenzhen Plus Architectural Design Co., Ltd
Plus Design aims to innovate and cross boundaries, diversifying spatial value creation; while upholding professional quality, it expands the boundaries of creation to explore the present. Through innovative thinking, it empowers patterns, forms, materials/craftsmanship, and types, breaking through the clear boundaries of traditional industry sectors. It fosters more connections and value between space, culture, and emotions, emphasizing that the core of color and design is an essential element of human life. All sensory designs will serve human emotions and inner expressions, reflecting the empowering attitude upheld by the company.
Award Record
This recognition makes Shenzhen Plus Architectural Design Co., Ltd a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161192
- A' Design Award Page: https://competition.adesignaward.com/161192
- Media Showcase: https://www.designnewsroom.com/!161192
- Laureate Profile: https://dezigners.org/d/354759
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guangzhou Serene Villa
- Function
- Villa
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Gray, Dark Gray, Silver and Light Gray
- Images
- 5
The Recognition
- Laureate
- Shenzhen Plus Architectural Design Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161192
Credits
- Team
- Jian Wen, Rongruo Li and Ying Wang
Design Details
- Unique Properties
- Guangzhou Serene Villa has integrated natural elements and understated colours to create an inviting home space that stays true to its roots. In addition, the designers have incorporated modern design techniques, including lines and geometric cuts, to break away from the limitations of traditional partition wall designs. This has brought connectivity to the space, and a diversified range of light sources adds visual hierarchy, achieving a balance between nature and modernity.
- Inspiration
- The design team drew inspiration from the concept of harmony between humanity and nature by incorporating natural materials like wood, travertine, and leather into the spatial design. Low-saturation hues, including dark grey and brown, created a comfortable home atmosphere. The large floor to ceiling windows brought the outdoor garden landscape indoors, promoting interaction and integration between people and nature while creating an indoor and outdoor environment that blends nature.
- Research
- The design team has demonstrated an understanding of natural materials and their characteristics, utilizing them to create a rich visual effect. The wood imparts a sense of stability and warmth, while the travertine with low saturation contributes to an atmosphere of serenity. Sepia textured leather evokes a sense of luxury. To align with modern aesthetic trends, low saturated neutral colours have been selected to enhance the modern simplicity of the space.
- Challenge
- The challenge of the project lies in realizing an immersive relationship between humans and nature. This design project encompasses the integration of floor to ceiling windows that eradicate the boundaries between living space and nature and incorporating a plant enclosed recreational area layout in the outdoor garden. Furthermore, the use of evergreen plants and tranquil water features serves to accentuate the raw beauty of nature, allowing individuals to engage with it freely and deeply.
- Realization and Technology
- The design utilizes natural materials such as wood, travertine, and leather, along with modern techniques. Geometric cut outs and lines break away from the limitations of traditional partition walls. The curved recesses in the parlour ceiling complement the height between the floors and add artistic flair and visual fluidity to the space. Additionally, the floor to ceiling windows introduce a constantly changing outdoor environment and offer occupants a constantly updated visual experience.
- Operation and Interaction
- The villa embraces an open layout that eliminates the boundaries between areas, thus enriching the sense of openness. Moreover, it departs from traditional main light designs and incorporates a diversified layout of light sources on walls, ceilings, and furniture to create a soft and warm visual effect. Furthermore, linear lighting runs throughout the space along the walking line, not only enhancing the fluidity of the space but also providing a visual extension effect that enhances the depth.
- Project Duration and Location
- The project was launched in April 2022 in Guangzhou and completed in March 2024.
- Specifications
- The design area is 795 square meters
- Keywords
- Natural elements, modern minimalism, geometric line space division, understated colour tone, no main light design
