Press Release
Tri Construction Toy by Lili Gendelman Is Granted the Silver A' Design Award in Toys, Games and Hobby Products Design
Lili Gendelman of Tri acknowledged for toys, games and hobby products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Toys, Games and Hobby Products Design category for Tri Construction Toy by Lili Gendelman of Tri, designed for Tri, play without boundaries!. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Tri Construction Toy
Tri is a wooden construction toy that offers the possibility of creating unlimited shapes. It combines the tradition of wooden toys with contemporary design. Classic carpentry meets today's sustainable materials, technologies and techniques. It is both a creative game, made for fun, and a design object created to inspire art lovers. Tri prompts imagination, motor skills, decision-making and concentration. It explores geometry, balance and spatial composition. Each piece is hand-finished with non-toxic natural oils, providing a smooth effect that highlights the wood's natural grain.
About Lili Gendelman
Five years after returning from New York City to Chile, with a Masters degree of Science in Architecture and seven months pregnant, Lilian Gendelman together with her husband decided to create a digital fabrication woodshop in 2010. CNC cutting services were offered, so scraps of various materials began to accumulate. As a result, the idea arose, to begin designing with client's leftovers. There were professionals and machines available, and sometimes dead hours between works, they just had to design according to the remaining material. As follows, over the years, different furniture, home accessories and of course Tri, emerged.
About Tri
CNC Objects purpose is to bring the design closer to people through the creation of functional and high-quality objects. Merging digital manufacturing and traditional carpentry, to bring novel and sustainable design objects to life.
Award Record
Lili Gendelman of Tri is a winner of 1 A' Design Award, including this recognition.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/160742
- A' Design Award Page: https://competition.adesignaward.com/160742
- Media Showcase: https://www.designnewsroom.com/!160742
- Laureate Profile: https://dezigners.org/d/354220
- Further Information from the Laureate: https://bit.ly/4cd3QPO
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tri Construction Toy
- Function
- Construction Toy
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Gray, Tan, Saddle Brown, Rosy Brown and Goldenrod
- Images
- 5
- Client
- Tri, play without boundaries!
The Recognition
- Laureate
- Lili Gendelman
- Country
- Chile
- Brand
- Tri
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #160742
Credits
- Team
- Lilian Gendelman (CEO, Design Director), Amanda Boetsch (Product Design, Material Investigation) and Lucas Kaufman (Product Design, Content Creation)
- Image Credits
- Photographer Aryeh Kornfeld, Tri 60, 2025.; Photographer Aryeh Kornfeld, Connecting, 2025.; Photographer Aryeh Kornfeld, Art lovers, 2025.; Photographer Aryeh Kornfeld, Tri playing, 2025.; Photographer Aryeh Kornfeld, Tri design object, 2025. Video Credits: Photographer Aryeh Kornfeld / Production Meids SpA, Tri presentation, 2025. Copyrights belong to Tri®, 2022. All Rights Reserved.
Design Details
- Unique Properties
- Tri is a wooden construction game, which differs from typical block games, as it responds to different geometries, achieving countless abstract structures. Tri is not just a game, it is also a design object, which encourages its users to feel like artists by creating their own decorative figures. Tri was made with sustainability in mind. From its pieces to its packaging, designed by curving and engraving the wood with the necessary information, as well as a QR code so printing the instructions is not necessary.
- Inspiration
- Inspiration comes from a glance to the past. Reviving tradition with innovative design and technology, returning to sustainable wooden toys, with assembling pieces and a distinct geometric logic. Also inspired in wood, promoting the use of eco-friendly materials, made to last. An educational game of concentration and creativity that encourages people of all ages to build unconventional shapes, in a new open-ended way of playing, stimulating artistic development and most importantly, having fun.
- Research
- Qualitative - Experimental Is Tri an entertaining game? Develops concentration and other skills? Is it possible to get people away from plastic and screens, returning to the tradition of wooden games with innovative design and technology? Participatory - Experimental Design Observation - Tests. Focus group - Materials test Target audience - Tri has no rules. Through free play, the dynamic construction lets the player decide how the construction will be executed. Developing a creative identity expression through playing. Tri, a sustainable game that promotes moving away from screens and plastic.
- Challenge
- Creative challenges involve multiple aspects. The creation of an environmentally friendly product. The materiality needs to respond to this premise, in addition to react correctly to the mechanical demands of the game, depending on the players, their skills and strength. As well, discovering the perfect relationship between the thickness of the available wood, and the size of the pieces. Extensive research was executed in the packaging design, followed by numerous Kerfing method tests, cutting various patterns, to achieve the necessary wood's bending point, avoiding its breakage.
- Realization and Technology
- Pieces Core Material: Plywood; Pieces Production technology: CNC Laser Cut; Pieces Termination Material: Non-toxic natural oils and waxes; Termination Material Production Methodology: Sanded and painted by hand. Packaging Core Material: Plywood; Packaging Production technology: CNC Laser Cut and Engraving. Using Kerf Cut technique, to achieve the curvature of the wood without compromising its strength and durability. Packaging Termination Material: Non-toxic natural oils and waxes; Termination Material Production Methodology: Sanded, painted and assembled by hand.
- Operation and Interaction
- Tri challenges players to have fun, think and create with an easy connection of wooden pieces. Decision making regarding position and color, and reinforce understanding of three-dimensional space, geometry, and balance. With Tri the users can achieve endless configurations, just like imagination. While the pieces have specific connection points [three per piece], they can be joined in any position, allowing players to disregard the one and only rule of the game and give place to free play.
- Project Duration and Location
- The idea of Tri began several years ago, but it became reality in February 2022, when the first Tri prototype was made, a sustainable product, including its packaging. Commercialization in Chile began in May 2022. In September 2022 it was one of the 4 brands selected to represent Chile at the Autumnfair, Birmingham, UK. Where it also participated in the Power of One sustainable products exhibition. In October 2022, it began to be sold in Barcelona, from where it is marketed to the rest of Europe.
- Specifications
- Weight: 0,9 kilograms Dimensions: 260 lenght, 100 height, 110 width millimeters. Recommended age: More than 3 years old.
- Keywords
- Toy design, construction toy, wooden toy, sustainable toy, educational game, artistic play, concentration, open-ended toy, sustainable design, wooden design, sustainable gift.
