Moonshot Bar Exhibition Booth by Takeshi Yoshida Wins the Bronze A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design

Takeshi Yoshida acknowledged for trade show architecture, interiors, and exhibit design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Moonshot Bar Exhibition Booth by Takeshi Yoshida. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Moonshot Bar Exhibition Booth

This is the Japan Pavilion at the CES 2024, the largest technology convention in the glove. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times. It is creating organized chaos, which means multiple chaotic attractions carefully placed. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large display. Unlike the normal booth, visitors enjoy drinks and conversation in a cozy lounge and bar, which we named Moonshot Bar.

About Takeshi Yoshida

Energetic creative director and event producer with extensive experience with design, event management and finding/negotiating/creating casting contracts for actors and performers. Also, film, television, and theatrical producer with in-depth knowledge of entertainment, promotion, marketing and business development. Strong connections with the American and Japanese entertainment industry. He was the director of J-POP SUMMIT, one of the biggest Japanese pop culture themed festivals in the United States. Born in Japan, Studied in the United Kingdom, and live in the United States (Texas).

Award Record

With this recognition, Takeshi Yoshida is a winner of 2 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Trade Show Architecture, Interiors, and Exhibit Design Award

The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/160429
A' Design Award Page: https://competition.adesignaward.com/160429
Media Showcase: https://www.designnewsroom.com/!160429
Laureate Profile: https://dezigners.org/d/343289
Further Information from the Laureate: https://bit.ly/3vywhHi

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Moonshot Bar Exhibition Booth
Function: Exhibition Booth
Category: Trade Show Architecture, Interiors, and Exhibit Design
Discipline: Spatial Design
Industry: Architecture and Branding & Advertising
Colors: Light Gray, Silver, Gainsboro, Dark Slate Gray and Dim Gray
Images: 5

The Recognition

Laureate: Takeshi Yoshida
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2023 - 2024
Design ID: #160429

Credits

Image Credits: Takeshi Yoshida, 2024.

Design Details

Unique Properties: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Inspiration: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Research: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Realization and Technology: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Operation and Interaction: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Project Duration and Location: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Specifications: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Keywords: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,