Press Release
Ali Bazzi Is Honored with the A' Design Award for Luffy Leathers Store in Interior Space and Exhibition Design
Ali Bazzi honored for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2024 /DesignNewswire/ Luffy Leathers Store by Ali Bazzi, designed for Luffy Leathers, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Luffy Leathers Store
The retail interior design project aims to offer a uniquely private shopping experience in a mall. The design showcases a fusion of elements and natural traditional materials, with a sophisticated monochromatic palette, notably a bespoke ceiling composition, curved displays meticulously crafted to reflect leather tensile characteristics, adaptable shelving units tailored to accommodate varying product displays, and embedded floor barcodes representing the digital era, complemented by mechanical product package transitions, providing a new shopping experience for visitors.
About Ali Bazzi
I am an experienced Architectural Designer with a master’s degree in Interior Architecture and a specialist master’s in Scenography. Over the past decade, I have founded and led AB Architects, my firm in Lebanon, where I successfully handled diverse architectural and interior design projects in different categories. My expertise encompasses the entire project lifecycle, from understanding client needs and conceptualizing designs to leading multidisciplinary teams and overseeing all phases of construction through to turnkey completion. I collaborate closely with contractors, suppliers, and workers to deliver high-quality results.
Award Record
With this recognition, Ali Bazzi is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/160091
- A' Design Award Page: https://competition.adesignaward.com/160091
- Media Showcase: https://www.designnewsroom.com/!160091
- Laureate Profile: https://dezigners.org/d/216123
- Further Information from the Laureate: https://abarchitects.co/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Luffy Leathers Store
- Function
- Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Dim Gray, Gray, Silver and Dark Olive Green
- Images
- 5
- Client
- Luffy Leathers
The Recognition
- Laureate
- Ali Bazzi
- Country
- Lebanon
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160091
Credits
- Image Credits
- Photographer Ali Dbouk, Luffy Leathers, 2024
Design Details
- Unique Properties
- The project revolves around creating a uniquely private shopping experience, contrasting with the artificial ambiance. Its concealed interior offers a glimpse into its specialty, welcoming customers with a distinctive atmosphere. Introducing the shop to a mall setting for the first time, it features a unique ceiling blend, curved displays, adjustable shelves, and embedded floor barcodes symbolizing the digital age, reflecting the brand's craft to the store. These features enhance interactivity to the shop's distinctiveness.
- Inspiration
- Every store is Integrated with the products in a harmonious identity, which comes from the brand philosophy, where it presents itself as a handmade craft in Lebanon, bent edges smooth connections natural look materials represent the industry process that creates the lines and forms in the interior space. The brand is from an online store to a physical experience, a path of industry represented by a QR code embedded in the floor, check the path!
- Research
- The concept design reflects the identity of the store, and the target market, which comes from the marketing team archive and the store location audience, to be aware of how to reflect and present the product within the needs. Form scale and material selection depends on the variety and size of the products, construction materials on site need to be tested where the main finish is sorted by handcraft, also the floor pouring, all finishes need to be tested to get the high-end look, also the motorized conveyor's specifications concerning the product size and weight.
- Challenge
- Transitioning retail shop, the project aimed to create an inviting atmosphere, strategically contrasting with the mall's ambiance. Incorporating Neoterrazzo flooring, handcrafted curved walls, and innovative shelving systems, the design blended digital and physical experiences. Overcoming challenges, it prioritized customer engagement, sustainability, and a harmonious shopping journey, to present a good targeted design.
- Realization and Technology
- The walls at this shop are meticulously crafted from gypsum board, expertly finished with Tadelakt material, capturing the handcrafted essence. This process imparts a tactile warmth to the space. Specialized production techniques are employed for the custom shelves, ensuring adaptability. Barcodes embedded in the flooring introduce a digital narrative. This design approach creates a touch-friendly and practical space that pays homage to the handmade feel of leather products.
- Operation and Interaction
- The design excels through key elements like handcrafted walls, special-made shelves, and embedded barcodes. These components contribute to a superior outcome by boosting customer engagement and satisfaction. The deliberate integration of accurate lighting ensures customers perceive leather colors authentically, enhancing the overall experience. The design performs by prioritizing these key elements, creating a distinctive and memorable shopping that sets it apart in an exceptional retail experience.
- Project Duration and Location
- The project started in October 2023 in Beirut and finished in December 2023, at Centro Mall.
- Specifications
- The store area is 100 sqm, 4m ceiling height The design's custom shelves, in sizes A (250mm x 200mm), B (450mm x 250mm), and C (800mm x 250mm), integrate with curved gypsum and Tadelakt walls standing at 3.85m in height. The expansive Neoterrazzo flooring, covering 100 sqm, forms an artful foundation. Embedded barcodes within the flooring emerges technology. Warm light at 3000K at the surrounding wall display and daylight at 4000K in the stretch ceiling, playing with the LED color temperature to create original and personalized environments.
- Keywords
- barcodes, Warm and daylight lighting, Adjustable handles with rails, Gypsum and Tadelakt walls, Stretch ceiling, Leather bags
