Press Release
Musee Beijing Flagship Store Retail Design by AntiStatics Architecture Receives the Silver A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes AntiStatics Architecture for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2024 /DesignNewswire/ Musee Beijing Flagship Store Retail Design by AntiStatics Architecture has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Musee Beijing Flagship Store Retail Design
Musee Beijing Flagship Store is a retail interior for a fashion brand, located in Wukesong Mall in Beijing, China. The store occupies 156 square meters and has a ceiling height of 4.2 meters. A continuous wood band framework forms the main structure and carries a modular loop system that displays handbags and jewelry. Three-dimensional printed woven textures and stainless steel art walls are set within the wood framework. The recycled loop concept reflects the brand focus on pre-owned luxury goods and on sustainability.
About AntiStatics Architecture
Mo Zheng as principal and design partner at AntiStatics Architecture has founded the Beijing studio with Cornell Professor Martin Miller in 2015. She has involved in all aspects of the design and working with the clients and developers directly. She is specialized in urban master planning and architecture design-built. She ensures great design visions through all phases. Ms. Zheng has many years’ experience working on varies projects both in China and internationally. Before founding AntiStatics Architecture with Martin Miller, she was working at Asymptote Architecture in New York as project architect and China Chief Representative. In addition, Ms.
Award Record
With this recognition, AntiStatics Architecture is a winner of 5 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159947
- A' Design Award Page: https://competition.adesignaward.com/159947
- Media Showcase: https://www.designnewsroom.com/!159947
- Laureate Profile: https://dezigners.org/d/328460
- Further Information from the Laureate: https://www.antistatics.net/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Musee Beijing Flagship Store Retail Design
- Function
- Retail Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Light Gray, Gainsboro, Dark Slate Gray, Rosy Brown and Dark Gray
- Images
- 5
The Recognition
- Laureate
- AntiStatics Architecture
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159947
Credits
- Team
- Mo Zheng, Martin Miller and Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
- Image Credits
- Photo by UK Studio and AntiStatics
Design Details
- Unique Properties
- The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
- Inspiration
- This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Research
- The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
- Challenge
- Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
- Realization and Technology
- Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Operation and Interaction
- Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
- Project Duration and Location
- This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
- Specifications
- Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
- Keywords
- Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
