Press Release
72 Xiangyu The Conqueror Liquor Chinese Baijiu by Lubo Cao, Xiaoqiang Hu and Pengfei Dai Wins the Bronze A' Design Award in Packaging Design
Lubo Cao, Xiaoqiang Hu and Pengfei Dai honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for 72 Xiangyu The Conqueror Liquor Chinese Baijiu by Lubo Cao, Xiaoqiang Hu and Pengfei Dai, designed for Hubei Shihua Liquor Co., Ltd. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding 72 Xiangyu The Conqueror Liquor Chinese Baijiu
72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.
About Lubo Cao, Xiaoqiang Hu and Pengfei Dai
Company in the well-known ancient town of Shihua, Hubei Shihua Liquor Co., Ltd is a rare old-century shop in the Chinese Baijiu industry, whose predecessor was Shihua Street Huang Gongshun Pub founded in the ninth year of Tongzhi in the Qing Dynasty (1870 AD). The Conqueror Liquor developed by the company is highly praised by the market with three characteristics "excellent raw pulp, 20-year cellar, original filling" and unspeakable and wonderful taste of 70 degrees. In 2020, the traditional brewing technique of the Conqueror Liquor was selected for the list of "Intangible Cultural Heritage of Hubei Province".
Award Record
This recognition makes Lubo Cao, Xiaoqiang Hu and Pengfei Dai a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159759
- A' Design Award Page: https://competition.adesignaward.com/159759
- Media Showcase: https://www.designnewsroom.com/!159759
- Laureate Profile: https://dezigners.org/d/353597
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 72 Xiangyu The Conqueror Liquor Chinese Baijiu
- Function
- Chinese Baijiu
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Saddle Brown, Dark Slate Gray, Sienna and Peru
- Images
- 5
- Client
- Hubei Shihua Liquor Co., Ltd
The Recognition
- Laureate
- Lubo Cao, Xiaoqiang Hu and Pengfei Dai
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159759
Credits
- Team
- Lubo Cao, Xiaoqiang Hu, Pengfei Dai
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
Design Details
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Realization and Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Operation and Interaction
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Project Duration and Location
- The project finished in October 2021.
- Specifications
- Length*width*height: 20.7x15.4x30.8cm Capacity: 500ml
- Keywords
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
