Press Release
Chinese Lion Car Sticker by Yao Wu Receives the Golden A' Design Award in Advertising, Marketing and Communication Design
Yao Wu recognized for advertising, marketing and communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Advertising, Marketing and Communication Design category for Chinese Lion Car Sticker by Yao Wu, designed for Beijing Wuyao Cultural and Creative Co. Ltd.. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Chinese Lion Car Sticker
Chinese Lion is a limited edition car sticker set created for the Fengxing T5 EVO vehicle. The design is an artistic treatment of the Chinese lion, placed over a base of traditional Chinese patterns. Three dimensional geometry, pop art and abstract art are combined to give the graphics a young and dynamic character intended to appeal to younger drivers. All artwork is prepared as vector illustration and produced on PVC film, applied as a semi wrap measuring 4565 by 800 millimeters. Three color options are offered.
About Yao Wu
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.
Award Record
This recognition makes Yao Wu a winner of 10 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159438
- A' Design Award Page: https://competition.adesignaward.com/159438
- Media Showcase: https://www.designnewsroom.com/!159438
- Laureate Profile: https://dezigners.org/d/325136
- Further Information from the Laureate: https://bit.ly/3IogCwX
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chinese Lion Car Sticker
- Function
- Car Sticker
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Gainsboro, Light Gray, Dim Gray, Silver and Dark Slate Gray
- Images
- 5
- Client
- Beijing Wuyao Cultural and Creative Co. Ltd.
The Recognition
- Laureate
- Yao Wu
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159438
Credits
- Team
- Original designer：yao Wu, Illustration designer：yuchen Zhang, ziyang Zheng and hao Liao
Design Details
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Realization and Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Project Duration and Location
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- Specifications
- 4565mm*800mm, car sticker semi-wrapped car.
- Keywords
- car sticker, east, chinese lion, chinese style, illustration
