Press Release
Samaneh Ghasempour and Amir Ghasempour Receives the A' Design Award for Aviz Multifunctional Trolley in Furniture Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Samaneh Ghasempour and Amir Ghasempour for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Furniture Design category for Aviz Multifunctional Trolley by Samaneh Ghasempour and Amir Ghasempour, designed for Objet Design Consultancy. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Aviz Multifunctional Trolley
Aviz is a multifunctional trolley designed for serving and storage in private and semi private spaces. The structure is made of powder-coated metal, laser cut into segments and joined with specific connection details, combined with wooden parts and a lightweight fabric element. The fabric is fixed on grooved joints and holds triangular or box shaped wooden pieces in different arrangements, so the trolley can carry food, bottles, glasses or towels. Aviz can be assembled and disassembled on site. The trolley measures 760 mm in width, 400 mm in depth and 730 mm in height.
Award Record
Samaneh Ghasempour and Amir Ghasempour is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159435
- A' Design Award Page: https://competition.adesignaward.com/159435
- Media Showcase: https://www.designnewsroom.com/!159435
- Laureate Profile: https://dezigners.org/d/217120
- Further Information from the Laureate: https://www.objet.ir
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aviz Multifunctional Trolley
- Function
- Multifunctional Trolley
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Black, Gainsboro, Lavender, Silver and Dark Slate Gray
- Images
- 5
- Client
- Objet Design Consultancy
The Recognition
- Laureate
- Samaneh Ghasempour and Amir Ghasempour
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159435
Credits
- Team
- 3rd Skin Architects, Elnaz Tehrani, Atefeh Soleimani, Mahsa Elahi, Ehsan Tamrabadi , Yashar Abbasnejad, OBJET Design Consultancy, YAKS and Ali Yousefi
- Image Credits
- Photographer : Mohammad Hossein Hamzelouei Illustration : 3rd Skin Studio Visualization : Atefeh Soleimani Video : Elahe Nikoo
Design Details
- Unique Properties
- Aviz is designed with a focus on multifunctionality and expandability, making it suitable for various locations and situations. The primary innovative feature of Aviz is the use of lightweight fabric, allowing for seamless transitions in form. This enhances expandability in function and practicality in the overall design. additionally, the design and material selection are structured to enable users to easily assemble it on-site.
- Inspiration
- Aviz is designed upon the request of Objet design exhibition and its design brief. The functionality of this trolley is reminiscent of an old tray or Majmaa, made of silver or copper, that served as a gathering place for people in specific spatial and temporal situations depending on the moods and various needs, in old Iranian culture. An object whose form and function create intimate connection between its user and material, movable as the user disposition, allows them to use it in private or semi private spaces
- Research
- Our primary research focused on the issue of changeability in furniture, followed by an exploration of flexible materials and their application in design. Researching multiple functions and employing fabric as a shapeable material proved effective in the design process.
- Challenge
- The primary challenge in designing this trolley as movable furniture was to address issues related to dynamics, connections, and weight. These challenges were overcome through meticulous detail design and the creation of a stable frame for the AVIZ trolley. The manufacturing of initial prototypes in the design process resulted in resolving implementation issues.
- Realization and Technology
- The powder-coated metal structure was laser-cut into segments, which were then assembled using specific joint details. Additionally, the wooden components are produced using common production techniques. Through intelligent use of fabric and specific movable joint details for the fabric component, the trolley can be entirely assembled and disassembled on-site.
- Operation and Interaction
- This trolley performs various functions by adjusting the placement of the fabric component on the main structure through specific grooved joint details, enabling the accommodation of different wooden pieces. Different pieces in triangular or box shapes can be arranged on the hanging fabric in various ways. Users can utilize it as a mobile warehouse for serving food and related items, a mobile pool table for carrying towels, and more, or as a place to hold bottles and drinking glasses while serving drinks.
- Project Duration and Location
- The project started in July 2022 in Tehran and finished in July 2023 in Tehran, and was exhibited in OBJET 05 exhibition in e1 art gallery in July 2023 in Tehran.
- Specifications
- product dimensions, Width 760mm x Depth 400mm x Height 730mm
- Keywords
- Trolley, Furniture, Movable, Flexible, Bar Trolley, Serving, Design, Collectible Design, Interior Design,
