Press Release
Hangzhou Scenery Mineral Water Packaging by Peng Guozhi Receives the Bronze A' Design Award in Packaging Design
Peng Guozhi recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, March 5, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Hangzhou Scenery Mineral Water Packaging by Peng Guozhi, designed for Peng Guozhi Strategic Packaging Studio, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hangzhou Scenery Mineral Water Packaging
Hangzhou Scenery is a mineral water packaging series based on a glass bottle. The bottle measures 60 mm in width, 60 mm in depth and 210 mm in height, and holds 318 millilitres. The slim shape supports a comfortable grip. Glass is used instead of plastic, so the bottle can be reused and waste is reduced. The labels are produced by heat transfer printing and cover a large area of the glass. The illustrations show landmarks of Hangzhou, China, among them the West Lake, the Grand Canal and the Xixi National Wetland Park.
About Peng Guozhi
Mr. Peng Guozhi, is a senior packaging designer and brand marketing consultant, cross-border marketing consulting, brand whole case, packaging design field. With the belief of "creating exciting products together with enterprises", Peng Guozhi pioneered the theory of "strategic packaging" to find definitive reasons for products to buy. Let packaging return to the strategic tool of brand management: "packaging is the product, packaging is marketing, packaging is the brand".
Award Record
This recognition makes Peng Guozhi a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159134
- A' Design Award Page: https://competition.adesignaward.com/159134
- Media Showcase: https://www.designnewsroom.com/!159134
- Laureate Profile: https://dezigners.org/d/353572
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hangzhou Scenery Mineral Water Packaging
- Function
- Mineral Water Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Silver, Light Gray, Dark Gray and Medium Aquamarine
- Images
- 5
- Client
- Peng Guozhi Strategic Packaging Studio
The Recognition
- Laureate
- Peng Guozhi
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159134
Design Details
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Realization and Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Operation and Interaction
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Project Duration and Location
- December 2023,launched in Hangzhou, China.
- Specifications
- Width 60mm x depth 60mm x height 210mm
- Keywords
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
