Press Release
OH Techwear Earphones by Shoupin Zhang Wins the Silver A' Design Award in Audio and Sound Equipment Design
Shoupin Zhang of Of Hunger acknowledged for audio and sound equipment design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Audio and Sound Equipment Design category for OH Techwear Earphones by Shoupin Zhang of Of Hunger. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About OH Techwear Earphones
Design team merges earphones and jewelry for a unique accessory, tailored for the fashion-conscious. It features a universal electronic system for various styles, a high-quality Qualcomm chip, Hi-Fi speaker diaphragms, 3D surround sound, a gravity-wear ear-hook structure, and a 12+20-hour battery life. The design blends science fiction, traditional jewelry craftsmanship, and modern technology, creating a futuristic wearable for millennials and Gen Z.
About Shoupin Zhang
OF HUNGER is China's first fashion brand dedicated to "electronic wearables," founded in 2022. OH seamlessly integrates "wearable art" with "body technology," inventing and designing "new body-worn objects" to accelerate the evolution of the human body's aesthetic. Through this approach, the brand actively engages in designing hybrids that envision post-human societies.
About Of Hunger
OF HUNGER was founded in Beijing in 2020. OF HUNGER is an innovative brand that integrates fashionable wearable art and body technology. Focusing on the issues of "wearable future forms" and "body evolution", we regard every creation a
Award Record
This recognition makes Shoupin Zhang of Of Hunger a winner of 1 A' Design Award.
About the A' Audio and Sound Equipment Design Award
The A' Audio Products Design Award is an international product design competition recognizing best audio equipment by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to audio product designers, sound equipment designers, industrial designers and product engineers from all countries. Entries typically include headphones, microphones, speakers, amplifiers, soundbars and turntables. Awarded audio products designs are published at https://dezigners.org/design-category/audio-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159054
- A' Design Award Page: https://competition.adesignaward.com/159054
- Media Showcase: https://www.designnewsroom.com/!159054
- Laureate Profile: https://dezigners.org/d/351418
- Further Information from the Laureate: http://www.ofhunger.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- OH Techwear Earphones
- Function
- Earphones
- Category
- Audio and Sound Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Black, Dark Slate Gray, Lavender, Light Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Shoupin Zhang
- Country
- China
- Brand
- Of Hunger
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159054
Credits
- Team
- Yuan Tian
- Image Credits
- #1 Photographer: Shoupin Zhang #2 Photographer: Shoupin Zhang #3 Photographer: Shoupin Zhang #4 Photographer: CuiCui Studio #5 Photographer: Shoupin Zhang
Design Details
- Unique Properties
- The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement.
- Inspiration
- For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear.
- Research
- Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.
- Challenge
- Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology.
- Realization and Technology
- Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.
- Operation and Interaction
- Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications.
- Project Duration and Location
- The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.
- Keywords
- OWS, Accessory, Earphones, Techwear, Of Hunger
