Press Release
YeZhang Is Honored with the Golden A' Design Award for Summer Palace Tour Brand Design in Graphics, Illustration and Visual Communication Design
YeZhang acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Summer Palace Tour Brand Design by YeZhang, designed for Beijing Jiaotong University, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Summer Palace Tour Brand Design
Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.
About YeZhang
Founded in 1896, Beijing Jiaotong University (BJTU) is the birthplace of modern railway and telecommunication education in China. It was among the first universities in China to confer doctoral and master's degrees and is renowned both domestically and internationally as one of the key universities with the longest history in China. The creative design program of BJTU is under the School of Architecture and Design, which offers majors such as Visual Communication Design, Digital Media Art, Environmental Design, Architecture, Urban and Rural Planning, contributing to the education of numerous outstanding designers and architects for society.
Award Record
This recognition makes YeZhang a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158812
- A' Design Award Page: https://competition.adesignaward.com/158812
- Media Showcase: https://www.designnewsroom.com/!158812
- Laureate Profile: https://dezigners.org/d/352027
- Further Information from the Laureate: http://saad.bjtu.edu.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Summer Palace Tour Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Maroon, Black, Saddle Brown and Brown
- Images
- 5
- Client
- Beijing Jiaotong University
The Recognition
- Laureate
- YeZhang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158812
Credits
- Team
- YangMao, XingxingLi, YiHe, JinyiZheng, XiaoyuZhou, YudiLei and YanLi
- Image Credits
- This work is all original images not copyrighted.
Design Details
- Unique Properties
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- Inspiration
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- Research
- Type: Brand design research Target: Appealing young visitors to experience the charm of China-Chic ancient architecture. Method: Using literature reviews, brand planning and other, to determine design style and products to be made. Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style. Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
- Challenge
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- Realization and Technology
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- Operation and Interaction
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- Project Duration and Location
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- Specifications
- Souvenir box: 200mm*150mm*80mm Ticket: 100mm*50mm Poster: A1 (594mm*841mm),A2 (420mm*594mm) Envelope: 220mm*110mm Notebook: B5 176mm*250mm Key fob: Acrylic, 50mm*20mm*5mm
- Keywords
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
