Press Release
Simpcare Christmas Box for Men Package by Shichao Liu - Simpcare Design Center Is Granted the Bronze A' Design Award in Packaging Design
Shichao Liu - Simpcare Design Center acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Simpcare Christmas Box for Men Package by Shichao Liu - Simpcare Design Center, designed for Simpcare, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Simpcare Christmas Box for Men Package
Simpcare Christmas Box for Men is a packaging design for a men's skin care set. The box is shaped like a Christmas tree and coloured in eggshell blue and silver. Illustrations of guitars, basketballs and running and dancing figures are inspired by the Dance, a painting by Henri Matisse. The surface is finished with matte lamination and silver hot stamping on selected areas. Inside, separate layers hold different products, which allows easy access and prevents damage. The layered structure creates a festive sense of discovery.
About Shichao Liu - Simpcare Design Center
Simpcare as a functional natural skin care brand, established in Guangzhou, China in 2019, aims to build the No.1 beauty company of Asia and the world's leading beauty company. With the brand concept of "the power of nature is beyond your imagination", it absorbs the natural power of forests, mountains and water, and integrates natural ingredients such as camellia, guaiacwood and fomes officinalis into its products. Committed to bringing safe, effective and pleasant skin care experience to sensitive skin people in Asia, it has developed into the No.1 brand in the professional care market for sensitive skin.
Award Record
Shichao Liu - Simpcare Design Center is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158769
- A' Design Award Page: https://competition.adesignaward.com/158769
- Media Showcase: https://www.designnewsroom.com/!158769
- Laureate Profile: https://dezigners.org/d/328543
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Simpcare Christmas Box for Men Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Blue, Aquamarine, Turquoise and Pale Turquoise
- Images
- 5
- Client
- Simpcare
The Recognition
- Laureate
- Shichao Liu - Simpcare Design Center
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158769
Credits
- Team
- Shichao Liu, Simpcare Design Center
Design Details
- Unique Properties
- The illustration design is inspired by the Dance, a masterpiece created by Henri Matisse in 1909. This painting captures the exuberance and vitality of a dance scene with its vibrant, bold colour palette and fluid lines, reminiscent of the festive and warm atmosphere of Christmas. The illustrations on the packaging artistically combine guitars and basketballs with scenes of running and dancing, evoking a dynamic energy and Christmas ambiance, all while maintaining a distinct masculine style.
- Inspiration
- This skin care product box for men embraces Christmas as its design theme, evoking a joyful mood akin to celebrating the holiday with its intriguing shape, vibrant colourway, and vivid illustrations. Shaped like a Christmas tree and coloured in refreshing eggshell blue and silver, the box also features the character illustrations inspired by the Dance, a masterpiece by the Fauvist painter Henri Matisse, radiating vitality and elegant simplicity.
- Research
- Targeting male users, the Christmas Box is meticulously designed to meet their genuine needs and prioritize practicality. With this objective in mind, the packaging features a minimalist design, and combines basketball motifs with lively dance scenes into vivid illustrations. The fluid lines and vibrant colour palette exude masculine vigor and energy, while the addition of Christmas elements highlight the design theme and enhances the festive ambiance.
- Challenge
- To meet to the aesthetic tastes of male users and evoke a Christmas ambiance, this packaging has been revolutionized in diverse aspects, including form, interior packaging, and material selection, without compromising simple elegance. These changes set the box apart from its counterparts that remain confined to a single dimension. With its unique shape of a Christmas tree, refreshing colour palette, vibrant illustrations, and layered interior, this packaging is intriguing and practical for men.
- Realization and Technology
- The box is finished with matte lamination, and embellished with silver hot stamping on specific areas.
- Operation and Interaction
- The box is creatively shaped like a Christmas tree, and adorned with a refreshing colour palette and vibrant illustrations. These elements evoke a festive ambiance that highlights the design theme and aesthetically appeals to discerning consumers. Inside, the box is designed with separate layers to ensure easy access and prevent damage. Opening each layer will reveal different skin care products, evoking the excitement and anticipation akin to unwrapping a Christmas gift filled with surprises.
- Project Duration and Location
- The design and development of Simpcare Christmas Box for Men started in November 2023. It was officially launched on Simpcare Tmall website on December 1st, 2023, and concurrently made available at the offline Tmall Hey Box.
- Specifications
- product dimensions, 439 mm x 120 mm x 473 mm
- Keywords
- Skin Care Product Box for Men, Christmas Theme, Festive Atmosphere, Artistic Illustration, Eggshell Blue
