Press Release
T'aom Fruit Juice by Binggrae Design Team Receives the Bronze A' Design Award in Packaging Design
Binggrae Design Team recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for T'aom Fruit Juice by Binggrae Design Team, designed for Binggrae. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding T'aom Fruit Juice
T'aom is a packaging design created for a refrigerated fruit juice brand made only from natural ingredients. The brand logo uses quotation marks as a color accent, and images of fresh fruit appear on all products to give the range a unified look. The packaging is planned to reduce waste. A strip cap replaces the aluminum lid, and the eco label separates easily when it touches water, which helps consumers with recycling. The T'aom range covers juice bottles, juice cartons and fruit flavored ice cream bars.
About Binggrae Design Team
Binggrae, a prominent food company, stands as a leading force in the design industry, renowned for its innovative and intricate brand identity and packaging designs. With notable achievements, including participation in the prestigious A' Design Award, Binggrae demonstrates a commitment that transcends aesthetics, aiming to positively influence society. Their distinctive approach, combining creativity with social significance, solidifies Binggrae's position as a compelling entity in the design landscape.
Award Record
Binggrae Design Team is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158707
- A' Design Award Page: https://competition.adesignaward.com/158707
- Media Showcase: https://www.designnewsroom.com/!158707
- Laureate Profile: https://dezigners.org/d/352275
- Further Information from the Laureate: http://www.bing.co.kr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- T'aom Fruit Juice
- Function
- Fruit Juice
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Gold, Peru, Orange and Dark Orange
- Images
- 5
- Client
- Binggrae
The Recognition
- Laureate
- Binggrae Design Team
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158707
Credits
- Team
- Hye Jin Park (Art Direction), Jung Sin Park (Graphic Design), Soo Min Suk (Graphic Design) and Gi Jun Choi (Graphic Design)
- Image Credits
- Binggrae
Design Details
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Realization and Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Project Duration and Location
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Specifications
- 235ml bottle juice size: width 50mm x height 150mm 730ml bottle juice size: width 75mm x height 220mm 120ml carton juice size: width 50mm x height 70mm icecream bar size: width 70mm x height 210mm
