Press Release
Park Lane Complex Sales Center by Nic Lee Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Nic Lee acknowledged for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Park Lane Complex Sales Center by Nic Lee, designed for China Resources Land South China Guangzhou Co., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Park Lane Complex Sales Center
Park Lane Complex is a sales center in Guangzhou, China, with an area of 2164 square meters. The interior joins traditional courtyards with Western-style buildings and a pedestrian arcade to improve circulation. A central courtyard spans both floors and connects them visually. The second-floor entrance follows a square loop layout that works as a welcome area and a display space. Red travertine adds warmth and texture to the neutral interior. A private dining hall uses a lattice-like wooden grille to balance light and privacy.
About Nic Lee
The design director of Waterfrom Design, Nic Lee, has been in designs for over a decade, and his work mixes extreme simplicity with humor. He graduated from the Pratt Institute, New York with a Master of Science in interior design, as well as having participated in Denmark's International Study Program. Throughout his education and career, Nic has melded thinking from the arts, humanities, and philosophy, possessing the logical thinking of architecture and design, as well as the rebellious nature of artists. He likes to be the exception outside the norm, to redefine the current order, and to find the unexpected within the unpredictable inaccuracies.
Award Record
With this recognition, Nic Lee is a winner of 6 A' Design Awards. The awards span the editions from 2015 - 2016 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158541
- A' Design Award Page: https://competition.adesignaward.com/158541
- Media Showcase: https://www.designnewsroom.com/!158541
- Laureate Profile: https://dezigners.org/d/150588
- Further Information from the Laureate: https://waterfrom.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Park Lane Complex Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Maroon, Saddle Brown, Sienna, Black and Tan
- Images
- 5
- Client
- China Resources Land South China Guangzhou Co.
The Recognition
- Laureate
- Nic Lee
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158541
Credits
- Image Credits
- Photographer One Thousand Degrees Image
Design Details
- Unique Properties
- Guangzhou's dynamic cityscape, shaped by its geography and commerce, epitomizes the blending of north-south and east-west cultures. Waterfrom Design highlight this synthesis through spatial design, seamlessly integrating traditional courtyards with Western-style buildings and pedestrian arcade. Our choice of materials, such as red travertine from the Middle East, pays homage to Guangzhou's Lingnan culture "red standstone" while also exemplifying its cross-regional approach to material sourcing from the West.
- Inspiration
- In southern cities like Guangzhou, commercial ports have shaped a diverse architectural landscape blending Eastern and Western styles. Traditional courtyards and modern Western-style buildings coexist, defining the city's character. Leveraging "blank spaces" in both styles, Water From Design optimize spatial layout by integrating courtyards and covered walkways, enhancing indoor circulation and maximizing space efficiency for seamless indoor-outdoor transitions.
- Research
- In addition to material selection, many spaces within the venue draw inspiration from traditional Guangzhou festivals and gatherings, such as the commonly observed lantern parades. Waterfrom Design incorporate symbolic elements into sleek and transparent glass lamp posts, transforming the space into a different atmosphere after dark.
- Challenge
- Lingnan's original cultural aesthetics were often ornate and intricate, featuring common elements like carvings and colored glass. To present their culture in a more abstract way, Waterfrom Design rely on spatial circulation and material choices to convey the city's historical context. This approach ensures that despite its modernization, the architecture remains compatible with local traditions.
- Realization and Technology
- Waterfrom Design integrate courtyards and pedestrian arcade to create efficient interior circulation. The second-floor entrance is designed in a layout resembling the Chinese character "回", doubling as a welcoming area and display space. A central courtyard spans both floors, illuminating their relationship.
- Operation and Interaction
- Adjacent to the entrance, a long courtyard hosts a café on the first floor. The main wall extends upwards, blending with sculptural elements like split rock-like stairs and a bar area. Red sandstone dominates the visual landscape, adding warmth and texture to the neutral interior, creating a memorable ambiance. The private dining hall, strategically positioned away from the main circulation pathways, sits in a secluded corner opposite the courtyard. Drawing inspiration from floral walls, it employs a lattice-like wooden grille technique, balancing light and privacy effectively.
- Project Duration and Location
- Located in Guangzhou, China, this project is started in May 2023 and completed in September 2023.
- Specifications
- Project Area: 2164 square meters
- Keywords
- sales center, city culture, red travertine, stairs, Guangzhou
