Press Release
Di Lu Receives the A' Design Award for 751 International Design Festival Exhibition in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Di Lu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for 751 International Design Festival Exhibition by Di Lu. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About 751 International Design Festival Exhibition
The Beijing 751 International Design Week's identity merges heritage with innovation, using geometry and a nuanced color palette to engage diverse audiences. Overcoming time constraints and aesthetic diversity, the project highlights cultural narratives through interactive invitations and digital-physical design synthesis. This approach creates a visually compelling identity that reflects the festival's theme, showcasing design's power to connect past and future.
About Di Lu
Ludi, the driving force behind Inprocess Design Studio, is an avant-garde artist and designer whose vision has illuminated the realms of Beijing Design Week and Suzhou Design Week. Her belief in design as a means to solve societal issues guides her innovative approach, marrying creativity with utility. Ludi stands out for her commitment to using design as a dialogue between art and society, aiming to spark positive change and inspire the next wave of creative minds. Her work, celebrated for its thoughtful engagement with contemporary challenges, strikes a balance between aesthetic appeal and social significance.
Award Record
With this recognition, Di Lu is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158361
- A' Design Award Page: https://competition.adesignaward.com/158361
- Media Showcase: https://www.designnewsroom.com/!158361
- Laureate Profile: https://dezigners.org/d/352163
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 751 International Design Festival Exhibition
- Function
- Exhibition
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Medium Blue, Dark Gray, Gainsboro and Pale Violet Red
- Images
- 5
The Recognition
- Laureate
- Di Lu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158361
Design Details
- Unique Properties
- The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
- Inspiration
- The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
- Research
- For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective.
- Challenge
- The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance.
- Realization and Technology
- The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
- Project Duration and Location
- The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.
- Specifications
- The size may vary because there are different types of products.
- Keywords
- Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
