Press Release
Diax Project Showcase Exhibition by Leafer Circular Design Wins the A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
Leafer Circular Design of Leafer honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Diax Project Showcase Exhibition by Leafer Circular Design of Leafer, designed for Chunlyn WWCB Tech, has been granted the A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Diax Project Showcase Exhibition
Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
About Leafer Circular Design
Leafer Circular Design is a Taiwan-based design and consulting firm. With a focus on circular economy, they assist clients in creating profitable and sustainable solutions. They provide strategy consulting, resource optimization, and design of user-centered products and services. Leafer strives to increase value creation with a positive influence on the environment and society. They have already helped countless small and medium-sized enterprises become circular businesses.
About Leafer
Leafer is a design firm based in Taiwan. They help businesses transform processes, map opportunities, and communicate. Through circular design, they create solutions that benefit both businesses and the environment.
Award Record
Leafer Circular Design of Leafer is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/157991
- A' Design Award Page: https://competition.adesignaward.com/157991
- Media Showcase: https://www.designnewsroom.com/!157991
- Laureate Profile: https://dezigners.org/d/349140
- Further Information from the Laureate: https://leaferdesign.com/case/diax-experience-life-exhibit
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Diax Project Showcase Exhibition
- Function
- Showcase Exhibition
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Gray, Black, Light Slate Gray, Dark Gray and Dim Gray
- Images
- 5
- Client
- Chunlyn WWCB Tech
The Recognition
- Laureate
- Leafer Circular Design
- Country
- Taiwan (China)
- Brand
- Leafer
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157991
Credits
- Team
- Victor Wu, Tzuhsu Lin and Craig Bossley
- Image Credits
- Image #1, Photographer Craig Bossley, Exhibit Vibes, 2023.; Photographer Craig Bossley, Inspiring the Next Generation, 2023.; Photographer Craig Bossley, Texture Blocks, 2023.; Photographer Craig Bossley, Plant Closeup, 2023.; Photographer Craig Bossley, Feels like Home, 2023.
Design Details
- Unique Properties
- Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
- Inspiration
- Prior cases produced great results in discovering product applications for Diax, a low-waste, adaptable material. However, as the small/medium-sized manufacturer, Chunlyn faced challenges translating these project successes into new business opportunities and demonstrating Diax's value to potential partners. Inspired by this challenge, the design of this exhibit aimed to encourage visitor’s imagination and attract like-minded partners for further development.
- Research
- This exhibition aimed to sustainably showcase the potential of Diax and attract collaborators. Several new product examples were created, and an open, bright exhibit shared the material in an inspiring, tangible way. This approach paid off with several new partnerships formed and little waste produced as a result of the exhibition design. The client also decided to officially establish a brand for the new material.
- Challenge
- Exhibitions are often temporary, and thus designed and built in a way that produces a large amount of post-demolition trash. This design challenges that default, while creating an aesthetic and meaningful exhibition. It achieves this with rented modular frames and lighting instead of single-time construction. Also, the client’s needs in the future prompted which products and signage to create. Modular display boards were created to allow for future spatial rearrangement and content updating.
- Realization and Technology
- To strongly convince potential partners of Diax’s potential, tangible examples were made. Brainstorming from the material’s qualities, a few with high value were chosen. To produce them, rendered 3D models were printed and turned into silicone molds. Previous experience helped inform Diax ratios and drying time. Additionally, a series of texture blocks were created to showcase varying surface shrinkage in mixtures with cement, sand, clay, chalk, or paper pulp.
- Operation and Interaction
- Unique from the other cubicle booths, this exhibit uses a bright, open design around a tall central axis to attract visitors to curiously stroll in. Spotlights and placement at hand-level encouraged visitors to touch the various material samples and product examples. Interested professionals could leave their business card in exchange for a product sample bag. To great success, the booth was shared a lot on social media and material samples quickly ran out.
- Project Duration and Location
- Project planning started in April 2023, and the showcase was featured at the Experience Life exhibition on a weekend in July 2023 in Tainan, Taiwan.
- Specifications
- The exhibition area was 6 x 6 m. The central 'X' area consisted of four wings each 150 x 52 x 200 cm to share the material applications we arranged: Horticultural Uses, Life with Texture, Blocks & Tiles, and Paints & Plasters. A total of 10 products were shown; 6 were created for this exhibition, 3 were created in prior projects, and 1 from a different partner. The two side areas were 300 x 35 x 140 cm, with one featuring the ten 10 cm cube Diax shrinkage texture blocks.
- Keywords
- exhibit, modular, low-waste, material, texture, reusable, horticulture, paint, tile, cement
