Press Release
Brembo S.p.a. Receives the Platinum A' Design Award for Octyma Car Braking Caliper in Vehicle Parts, Auto Accessories and Care Products Design
Brembo S.p.a. of Brembo recognized for vehicle parts, auto accessories and care products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Octyma Car Braking Caliper by Brembo S.p.a. of Brembo has been granted the Platinum A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Octyma Car Braking Caliper
Octyma is a brake caliper developed for high performance cars. Octyma has eight pistons arranged in a cross layout. The cross layout optimizes pad pressure distribution and improves braking performance. The caliper is made of high quality cast aluminum, and an optimized casting process supports durability. Taut lines give the caliper a sporty character, and careful detailing creates an elegant result. Four colors are available: yellow, red, carbon bronze and black. The colors bring out the shape and define the character of the caliper.
About Brembo
Brembo è leader globale nella progettazione e produzione di sistemi e componenti frenanti ad alte prestazioni per i principali produttori di auto, moto e veicoli commerciali. Fondata in Italia nel 1961, Brembo è rinomata per
Award Record
This recognition makes Brembo S.p.a. of Brembo a winner of 1 A' Design Award.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Entries typically include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. Awarded vehicle accessory designs are published at https://dezigners.org/design-category/vehicle-accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/157399
- A' Design Award Page: https://competition.adesignaward.com/157399
- Media Showcase: https://www.designnewsroom.com/!157399
- Laureate Profile: https://dezigners.org/d/351736
- Further Information from the Laureate: http://www.brembo.com/en/company/news/new-brembo-octyma-caliper
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Octyma Car Braking Caliper
- Function
- Car Braking Caliper
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Olive, Dark Goldenrod, Dark Olive Green, Black and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Brembo S.p.a.
- Country
- Italy
- Brand
- Brembo
- Recognition
- Platinum A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157399
Design Details
- Unique Properties
- Octyma is eight pistons brake caliper that blends style, design, identity with functionality. It optimizes pad pressure distribution thanks innovative cross layout of pistons improving braking performance. It has taut lines, designed to lend sporty character and is marked by attention to detail that ensures an elegant solution. It’s made even more exclusive by using specific colors: yellow, red, carbon bronze and black. The color brings out the shape and helps define the caliper’s personality.
- Inspiration
- Brembo vision is turning energy into inspiration: we innovate to inspire the future through tailored solution. Octyma, from the Latin octo, indicates the number of pistons, but a figure of eight also symbolizes infinity and a constant flow of energy and power that represents balance and harmony. It has been exclusively designed for the new Range Rover Sport SV and Modern Luxury flagship.
- Research
- A dedicated design research was carried out on the distinctive styling cues of the customer brand, its market positioning and the values that the brand intends to communicate to the consumer. The outcomes of the study showed that details can make difference: it is known that, when choosing a car, the JLR average customer is keen on aesthetic, which also includes the braking system.
- Challenge
- The biggest challenge has been emerged Brembo’s values and design language with the customer specific and strong design language by working together. We were able to identify and translate the common values into strong design language that beautifully sculpted the final product.
- Realization and Technology
- Octyma caliper showcases cutting-edge design merging mechatronics knowledge, hand sketches, and 3D modeling. Its development undergoes a meticulous internal process from research to testing. Crafted from high quality cast aluminum, optimized casting ensures durability. Its striking five colors, meticulously defined with the customers specifications, is achieved through a dedicated painting technique, enhancing its aesthetic appeal and guaranteeing exceptional performance in every conditions.
- Operation and Interaction
- Octyma is a brake caliper which is coupled with Brembo discs and assembled directly on the front vehicle corner. By pressing the pedal, the fluid flows inside the caliper inducing pressure on pistons, that squeeze the pads against the disc and generate friction to slow down the vehicle. It guarantees the highest vehicle deceleration and enhances driving experience thanks to the innovative 8-pistons cross layout which optimizes pad pressure distribution and braking efficiency.
- Project Duration and Location
- First sketches of the project were drafted in 2018 determining the beginning project. Brembo completed the project in May 2023 with the official launch of the vehicle on the market.
- Specifications
- 434mm x 151mm x 188mm Before mass production, static and dynamic bench tests ensure the durability and performance requested which are than optimize with extensive road tests in every condition in order to improve comforts by assessing the response on specific application in real life use. The aesthetic is guaranteed by a strong validation plan of surface treatment, that ensures colour stability and great performance in different environmental conditions.
- Keywords
- Brembo, Octyma, Caliper, Cutting Edge Content, Performance, Design, Distinctiveness, Energy, Purity, Turning Energy Into Inspiration
