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DesignNewswire · COMO, Italy ·

Paul Robb Is Honored with the Silver A' Design Award for Hupla Typeface Type Design And Type Specimen in Graphics, Illustration and Visual Communication Design

Paul Robb honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ Hupla Typeface Type Design And Type Specimen by Paul Robb, designed for S6 Foundry, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Hupla Typeface Type Design And Type Specimen

Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.

About Paul Robb

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.

Award Record

With this recognition, Paul Robb is a winner of 17 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2023 - 2024 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Hupla Typeface Type Design And Type Specimen
Function
Type Design And Type Specimen
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
White Smoke, Dark Slate Gray, Light Gray, Dark Gray and Silver
Images
5
Client
S6 Foundry

The Recognition

Laureate
Paul Robb
Country
Italy
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#157298

Credits

Team
Paul Henry Robb and Moira Bartoloni
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

Design Details

Unique Properties
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Inspiration
This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
Research
Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
Challenge
The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
Realization and Technology
Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
Operation and Interaction
The font family will be launched as a retail font worldwide and used by international design firms.
Project Duration and Location
The font family was started in September 2023 and will be launched in Feburary 2024
Specifications
The specimen dimensions are 210 x 290mm
Keywords
Type design, Typeface, Specimen

Good Design Deserves Great Recognition

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