Nubank Corporate interior by Juan Carlos Baumgartner Wins the Silver A' Design Award in Interior Space and Exhibition Design

Juan Carlos Baumgartner honored for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Nubank Corporate interior by Juan Carlos Baumgartner, designed for Space. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Nubank Corporate interior

The design concept, based on the social network as a support for liquid modernity, reflects a conscious adaptation to the changing demands of the environment. In this sense, the design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships. One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique.

About Juan Carlos Baumgartner

For Baumgartner it is important to create spaces with sustainable technology that improve the environment, according to the essence, values, characteristics and needs of the project. Baumgartner reflects, “Architecture can be a tool to improve society”. That is why, in order to fully understand the organization he has developed with his own methodologies that empathically help understand the entrails of the company, helping to align strategies, providing architecture solutions that enhance organizational productivity and efficiency, inspiration and happiness of the individual.

Award Record

With this recognition, Juan Carlos Baumgartner is a winner of 12 A' Design Awards. The awards span the editions from 2014 - 2015 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/156863
A' Design Award Page: https://competition.adesignaward.com/156863
Media Showcase: https://www.designnewsroom.com/!156863
Laureate Profile: https://dezigners.org/d/122253
Further Information from the Laureate: https://www.youtube.com/watch?v=ieA9YreMTZc

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Nubank Corporate interior
Function: Corporate interior
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Midnight Blue, Dark Slate Gray, Light Slate Gray, Dim Gray and Black
Images: 5
Client: Space

The Recognition

Laureate: Juan Carlos Baumgartner
Country: Mexico
Recognition: Silver A' Design Award
Edition: 2023 - 2024
Design ID: #156863

Credits

Image Credits: Nubank Photographer / 2023

Design Details

Unique Properties: Nubank is a financial technology company that offers services through a digital platform. Throughout the design development process, we faced the challenge of establishing a coherent thread that connected spatial narrative with the company's purpose and mission. As a fintech, Nubank is focused on providing a more accessible, transparent, and efficient banking experience for people, especially those who have faced traditional barriers in the banking system.
Inspiration: The design concept is built on creating a social network that acts as a solid framework, capable of supporting and embracing the liquid modernity we find ourselves immersed in today. This network not only symbolizes the interconnection between individuals but also the intersection of the speed of modern life and the need for a solid support system that provides stability and security.
Research: The design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships.
Challenge: One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique, creating a sense of surprise as one moved through the space.
Realization and Technology: The careful balance struck between traditional craftsmanship and cutting edge technology not only enhances the aesthetic appeal but also reflects a commitment to creating a cohesive, adaptable, and technologically advanced workspace in tune with the demands of contemporary work dynamics.
Operation and Interaction: This design not only optimizes workflow but also reinforces the idea that transparency and the exchange of ideas are essential in this era of constant change and connectivity. Here, where boundaries blur, everyone has a voice in creating a productive and cohesive environment.
Project Duration and Location: The project started in August 2022 and finished in August 2023, It is located Blvd Manuel Avila Camacho 201, Polanco, Miguel Hidalgo, 11560 Mexico City
Specifications: Area 5000 sqm / Flooring Milliken, Tarkett and Ardex / Furniture Steelcase, Haworth Papsa, Intersthul and MillerKnoll / Ceiling Usg, Owa and Armstrong / Blinds Hunter Douglas / Textiles and Crafts elements PMV Por Varios Motivos / Brandscaping Cobalto
Keywords: corporate interior, sustainability design, accessibility, transparent, efficient, fun, local, relaxed space, workplace, collaboration, innovative.