Press Release
Bronze A' Design Award in Packaging Design Goes to Botaniera Original Firming Essence Skin Care Packaging by Chun Xue Creative Design
Chun Xue Creative Design recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Botaniera Original Firming Essence Skin Care Packaging by Chun Xue Creative Design, designed for Botaniera (Hangzhou) Health Science and Technology Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Botaniera Original Firming Essence Skin Care Packaging
Botaniera Original Firming Essence is a skin care packaging design for a facial essence made for sensitive skin. The frosted bottle measures 42 by 42 by 133 millimetres and follows the form of Dendrobium, the main ingredient. A cylindrical body carries a green transparent centre ring with irregular smooth chine lines that recall the coiled upward growth of the plant. A yellow and green gradient refers to the stem and leaves. The concave ring gives a comfortable grip, and a vacuum pump keeps out air and controls the dose.
About Chun Xue Creative Design
Chun Xue Creative Design is a creative design organization focusing on new brand and new retail industry, providing customers and audiences with brand design, visual identity, product packaging, public relations image, and brand strategy services. We emphasize the uniqueness, systematization and targeting of design performance on the basis of brand foundation. While providing exclusive customized services, we strive to strengthen the direct bond between the brand and consumers. Every time the vision is created, it can be properly treated and continue to spread positively.
Award Record
Chun Xue Creative Design is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156437
- A' Design Award Page: https://competition.adesignaward.com/156437
- Media Showcase: https://www.designnewsroom.com/!156437
- Laureate Profile: https://dezigners.org/d/351008
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Botaniera Original Firming Essence Skin Care Packaging
- Function
- Skin Care Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Gainsboro, Dark Olive Green, Dark Sea Green and Dark Green
- Images
- 5
- Client
- Botaniera (Hangzhou) Health Science and Technology Co., Ltd.
The Recognition
- Laureate
- Chun Xue Creative Design
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156437
Credits
- Team
- Yuzhi Zhang, YouPeng Sun and Bingyu Xu
Design Details
- Unique Properties
- This essence is formulated for individuals with sensitive skin. The innovative packaging of the product takes inspiration from the growth form of Dendrobium, the core ingredient of the essence, and showcases the aesthetic, conveying the benefits of antiageing qualities, as well as care for the skin. The shape of a column with a centre ring imitates the growing of Dendrobium that along the support by employing irregular and smooth chine lines, which echoes the vitality of the natural plants.
- Inspiration
- The Dendrobium is known for upward growth posture and remains coiled when dried for medicinal purposes. Inspired by this, the design team created a centre ring structure that simulates the multiple nodes of the Dendrobium, presenting the dynamics of growth posture with chine lines. The design features a gradient of yellow and green colours from the Dendrobium stem leaves, which provides users with a natural and vital visual experience, showcasing the natural and safe properties of the product.
- Research
- In the current era, many skincare brands prioritise demonstrating natural and scientific ingredients inherent in their products through packaging design to bolster consumer confidence in them. This packaging adeptly captures this trend by outlining the growth posture and appearance characteristics of Dendrobium. It effectively presents a visual representation of vitality and beauty while also conveying the dedication of the brand to employing natural and organic ingredients.
- Challenge
- The design team faced the challenge of incorporating the spiral form of Dendrobium into the product. To accomplish this, the team employed a simple design language, creating irregular and smooth chine lines in the centre ring structure. The artistic interpretation of plant growth showcases the coiled upward posture along the support of Dendrobium, highlighting its vitality. Additionally, the design retains the spiral momentum of the molecular chain while injecting a sense of technology.
- Realization and Technology
- The frosted bottle features a gradient of yellow and green hues, complemented by a green transparent centre ring structure. The frosted material imparts a delicate touch and presents a soft visual effect when exposed to light. The combination of colours and textures results in a visually harmonious effect that corresponds with the efficacy of the product.
- Operation and Interaction
- The centre ring has a concave and undulating shape that offers a comfortable grip. Additionally, the design increases friction, preventing accidental dropping when used with wet hands. The design also makes it easier for users to unscrew the cap. The vacuum pump structure has the ability to isolate air effectively, ensuring the safety of the essence and preserving the activity of the internal ingredients. It also facilitates precise control of dosage, reduces waste of internal materials.
- Project Duration and Location
- The project was initiated in November 2022 and completed in January 2024 in Hangzhou over a period of one year and two months.
- Specifications
- product dimensions, 42 mm x 42 mm x 133 mm
- Keywords
- Essence Packaging, Dendrobium Element, Spiral Structure with Centre Ring, Minimalist Aesthetics, Vacuum Pump Structure
