Press Release
Mohammadreza Eslamparast Receives the A' Design Award for Delpasand Black Tea Box in Packaging Design
Mohammadreza Eslamparast recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Delpasand Black Tea Box by Mohammadreza Eslamparast, designed for Delpasand. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Delpasand Black Tea Box
Delpasand is a packaging design for black tea. The range covers Ceylon tea, offered as aromatic and original, and Iranian tea. Black was selected as the main color because it matches the color of dried tea leaves. Flat illustrations of a teapot and a tea farm show the origin of each product. A farmer, an elephant and a temple represent Ceylon, while farm scenes represent Iran. Bright and distinct colors help buyers tell the varieties apart on the shelf. Each box is offset printed on cardboard with embossing.
About Mohammadreza Eslamparast
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal.
Award Record
Mohammadreza Eslamparast is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156274
- A' Design Award Page: https://competition.adesignaward.com/156274
- Media Showcase: https://www.designnewsroom.com/!156274
- Laureate Profile: https://dezigners.org/d/229623
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Delpasand Black Tea Box
- Function
- Black Tea Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Gainsboro, Lavender and Forest Green
- Images
- 5
- Client
- Delpasand
The Recognition
- Laureate
- Mohammadreza Eslamparast
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #156274
Credits
- Image Credits
- Illustrator Mohammadreza Eslamprast, 2022. Assistant: Samyar Eslamparast and Soodabe Zomorodi.
Design Details
- Unique Properties
- Delpasand has 2 kinds of tea, Ceylon and Iranian tea. Ceylon has 2 kinds of tea,Aromatic and original. The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated. The teapot and farm illustration shows their countries' content. the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea. Different sharp colors are used to make easier them to chose.
- Inspiration
- A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
- Research
- Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
- Challenge
- Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
- Realization and Technology
- Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
- Operation and Interaction
- To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
- Project Duration and Location
- April - May 2022, Tehran, Iran
- Specifications
- Width 120 mm x Depth 80 mm x Height 200 mm.
- Keywords
- Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
