Press Release
Yu Ren Receives the Silver A' Design Award for Clickat Diy Cat Furniture in Pet Care, Toys, Supplies and Products for Animals Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Yu Ren for pet care, toys, supplies and products for animals design
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Clickat Diy Cat Furniture by Yu Ren, designed for Ziel Home Furnishing Technology Co., Ltd., has been granted the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Clickat Diy Cat Furniture
Clickat is a modular cat furniture system that owners can assemble themselves. The range includes a cat tree, hammocks, a bridge, a ladder, a scratching post, platforms, a feeding bowl and a cat nest. Each module can be used alone or joined with others, so the setup can be built, disassembled, combined and expanded as needed. A mortise and tenon structure replaces screws, so parts are fitted by pushing and released with ease. Multi-layer boards and wear-resistant flocked fabrics are used, and worn parts can be cleaned or replaced.
About Yu Ren
China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.
Award Record
Yu Ren is a winner of 22 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/155601
- A' Design Award Page: https://competition.adesignaward.com/155601
- Media Showcase: https://www.designnewsroom.com/!155601
- Laureate Profile: https://dezigners.org/d/294475
- Further Information from the Laureate: https://www.songmics.com/pages/clickat?ref=home
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Clickat Diy Cat Furniture
- Function
- Diy Cat Furniture
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Light Gray, Silver, Linen, Dark Gray and Rosy Brown
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd.
The Recognition
- Laureate
- Yu Ren
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #155601
Credits
- Team
- Yuanwang Su, Sponsor：Kunhong Li, BUL：Jie Wang, PM：Shuipeng Wu, GTM：Ming Jin, CMF：Liangju Lin, CMF：Juan Wang, Technical：Huaifei Ren and QE：Jieyou Wu
Design Details
- Unique Properties
- Cat's paradise - Clickat, it can meet the various natural needs of cats and is sturdy and durable. There are countless DIY matching possibilities, and the innovative mortise and tenon structure design allows for extremely simple disassembly and assembly, which can be easily done by pushing and releasing. All wearing parts are replaceable for easy cleaning and environmental protection. More importantly, Clickat can be built, disassembled, combined and expanded according to actual needs.
- Inspiration
- The design of the Clickat series of cat furniture is inspired by the observation of cat behavior, the understanding of home structures, and the pursuit of a harmonious living space. In addition to meeting the cat's basic instinctive needs of climbing, exploring, and sharpening claws, we also consider the design of user DIY, easy assembly, unlimited expansion, and integration with the home environment.
- Research
- After long-term research, we found that installation difficulties, quality, space occupation, and the inability to clean and replace accessories have become the main pain points for users and other cat products. Based on the above issues, we are committed to creating a cat ecosystem - each module can be used independently, They can also be connected to each other in any combination; minimalist installation; replacement of wearing parts and stability and durability.
- Challenge
- The research challenge lies in understanding and meeting the complex needs of cats while also meeting the expectations of their owners. In addition, how to reduce people's installation difficulties and how to design products that are both beautiful and practical are also challenges we face. Our Clickat series adopts a revolutionary mortise and tenon structure, which eliminates the need for screw connections. Compared with ordinary products, Clickat's installation time is reduced by 50%.
- Realization and Technology
- Clickat mainly uses multi-layer boards and comfortable and wear-resistant flocked fabrics, which not only ensures the cat's comfort but also facilitates cleaning by the owner. The Clickat structure makes the assembly and disassembly of the product very simple. It reduces the installation time by 50% compared to ordinary products. The cushions, knitted fabrics, and grab posts are all replaceable structures. If they are dirty or broken, they can be disassembled for cleaning or replacement.
- Operation and Interaction
- We cater to cats' instinctive needs such as climbing, exploring, sharpening claws, resting and eating to provide the best experience. For owners, we provide convenient use and maintenance methods. The Clickat connection method makes the assembly and disassembly of the product simple; the replaceable materials and structures make the maintenance of the product simple; the modular design allows The owner is free to combine products according to his own needs and space conditions.
- Project Duration and Location
- The project will start in Shenzhen in July 2021 and be completed in Shenzhen in June 2023.
- Specifications
- Cat tree: width 900 mm x depth 400 mm x height 1000 mm Short cat hammock: width 466 mm x depth 280 mm x height 70 mm Long Cat Hammock: width 872 mm x depth 280 mm x height 416 mm Cat Bridge: width 872 mm x depth 280 mm x height 70 mm Cat ladder: width 550 mm x depth 130 mm x height 650 mm Cat scratching post: width 442 mm x depth 542 mm x height 1010 mm Cat platform: width 466 mm x depth 280 mm x height 70 mm Changmao platform: width 872 mm x depth 280 mm x height 210 mm Feeding bowl: width 466 mm x depth 280 mm x height 250 mm Cat nest: width 466 mm x depth 295 mm x height 466 mm The 10 products are all disassembled and flat-packed
- Keywords
- Pets, serialization, DIY, quick disassembly and assembly, unlimited expansion
