Extreme of Emptiness 3D Public Art by Haiyu Zheng Wins the A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design

Haiyu Zheng acknowledged for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ Extreme of Emptiness 3D Public Art by Haiyu Zheng has been granted the A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Extreme of Emptiness 3D Public Art

Extreme of Emptiness is a public art piece that immerses viewers in the beauty of spring and summer, aiming to delve into the myriad of marvelous creatures found in nature. This piece serves as a powerful conduit, bridging the gap between humans and nature by artfully blurring the boundaries. By poetically dwelling in this virtual realm of nature, experience the warmth of sunlight, hear the gentle rustle of the breeze, observe the subtle shifts in nature with each breath, ultimately evoking a profound sensation of authentic unreality.

About Haiyu Zheng

Zork Haiyu Zheng is a 3D artist and founder of Zork Art. She began working in the visual art field after earning her master of architecture degree from the University of Michigan. Her works focus on the interaction between social emotions and the natural environment, blending elements of real nature and illusion, and she specializes in the re-creation of reality through bold colors and creative dynamic designs. Her works have been shortlisted or awarded in international competitions such as Shanghai International Short Film Week, Hercules Independent Film Festival, French Animation Expression Exposition, etc.

Award Record

With this recognition, Haiyu Zheng is a winner of 1 A' Design Award.

About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award

The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. It is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Typical entries include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. The awarded computer graphics designs are published at https://dezigners.org/design-category/computer-graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/155560
A' Design Award Page: https://competition.adesignaward.com/155560
Media Showcase: https://www.designnewsroom.com/!155560
Laureate Profile: https://dezigners.org/d/349723
Further Information from the Laureate: https://www.behance.net/gallery/182174269/3D-Naked-Eye-Publi

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Extreme of Emptiness 3D Public Art
Function: 3D Public Art
Category: Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Discipline: Communication Design
Industry: Entertainment and Arts
Colors: Black, Dark Slate Gray, Gray, Dark Olive Green and Dim Gray
Images: 5

The Recognition

Laureate: Haiyu Zheng
Country: China
Recognition: A' Design Award
Edition: 2023 - 2024
Design ID: #155560

Credits

Design Details

Unique Properties: "Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
Inspiration: The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
Research: This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
Challenge: Starting from the natural world we live in, the work explores how to connect the "non-human" creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
Realization and Technology: CG, Naked-Eye 3D Technology
Operation and Interaction: The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!
Project Duration and Location: July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
Specifications: The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
Keywords: Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature