Press Release
Silver A' Design Award in Packaging Design Goes to Itsso Slimtissue Tissue Package by Hyung-Woo Park
Hyung-Woo Park recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Itsso Slimtissue Tissue Package by Hyung-Woo Park, designed for Itsso Slimtissue. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Itsso Slimtissue Tissue Package
Itsso Slimtissue is a premium facial tissue package with a slim cylindrical body. The shape is inspired by bamboo, with a narrow stem-like body and a curved lid. The main body is made of specialty paper, which allows printing across the full 360 degree surface for clear branding. The tissues are made from 100 percent bamboo pulp in two layers. The package is light and slim, so it is easy to carry and fits car cup holders. After the tissues are used, the case can be reused in more than 50 ways, such as a storage box or a pencil holder.
About Hyung-Woo Park
I've been running a design company, Joint Creative Co., Ltd., in Korea for 24 years CEO Park Hyung-woo has worked on many projects with Korea's leading conglomerates and small and medium-sized enterprises. It's not that easy to provide design to Korean companies for 24 years Currently, they have 30 employees, contributing not only to the Korean design industry but also to the national labor industry. When design projects are requested from large Korean companies and SMEs, they are responsible for delivery from planning to finished products.
Award Record
Hyung-Woo Park is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154540
- A' Design Award Page: https://competition.adesignaward.com/154540
- Media Showcase: https://www.designnewsroom.com/!154540
- Laureate Profile: https://dezigners.org/d/348538
- Further Information from the Laureate: http://www.slimtissue.co.kr/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Itsso Slimtissue Tissue Package
- Function
- Tissue Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Green, Dark Olive Green, Forest Green, Dark Gray and Olive Drab
- Images
- 5
- Client
- Itsso Slimtissue
The Recognition
- Laureate
- Hyung-Woo Park
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154540
Credits
- Team
- Creative Director and Brand Manager, Hyung-woo Park
- Image Credits
- Joint Creative Co., LTD. 2023
Design Details
- Unique Properties
- This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
- Inspiration
- Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp. Lightweight and slim, easy to carry, and easy to use in car cup holders.
- Research
- Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
- Challenge
- Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use. It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
- Realization and Technology
- The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
- Operation and Interaction
- A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
- Project Duration and Location
- This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
- Specifications
- Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
- Keywords
- Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
