Press Release
Heart of Attraction Interactive Installation Art by Zhecheng Xu Is Granted the Silver A' Design Award in Installation Design
Zhecheng Xu acknowledged for installation design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Heart of Attraction Interactive Installation Art by Zhecheng Xu, designed for Nanjing University of the Arts, has been granted the Silver A' Design Award in the Installation Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Heart of Attraction Interactive Installation Art
This work is an art work inspired by chaos. It shows the beauty and complexity of chaotic system through glass laser engraving technology. The audience is not only able to appreciate the visual charm of the work, but also can intimately interact with the concept of chaos through the gesture interactivity of the lighting. The interactive art experience takes the audience on a thoughtful journey of exploration, blending art, science and philosophy to bring visual and emotional enjoyment to the audience.
Award Record
Zhecheng Xu is a winner of 1 A' Design Award, including this recognition.
About the A' Interactive, Experiential and Immersive Design Installations Award
The A' Installation Design Award is an international installation design competition recognizing good installation designs by best installation designers worldwide. It is organized within the A' Design Award & Competition and is open to installation designers, experiential design studios, interactive design agencies and immersive technology experts from all countries. Typical entries include sculptural installations, light installations, sound installations, digital installations, kinetic installations and site-specific installations. The awarded interactive installation designs are published at https://dezigners.org/design-category/installation
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154510
- A' Design Award Page: https://competition.adesignaward.com/154510
- Media Showcase: https://www.designnewsroom.com/!154510
- Laureate Profile: https://dezigners.org/d/347702
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heart of Attraction Interactive Installation Art
- Function
- Interactive Installation Art
- Category
- Installation Design
- Discipline
- Communication Design
- Industry
- Arts and Branding & Advertising
- Colors
- Black, Royal Blue, Midnight Blue and Dark Slate Blue
- Images
- 5
- Client
- Nanjing University of the Arts
The Recognition
- Laureate
- Zhecheng Xu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154510
Credits
- Image Credits
- Zhecheng Xu,2023
Design Details
- Unique Properties
- This work aims to present the aesthetic and philosophical thinking of chaos to the audience. It not only shows the beauty of the chaotic system, but also allows the audience to explore the internal laws of the chaotic system in a personal way with the help of the gesture interaction of the light. By changing the brightness and color of the light, the audience seems to become the creator of the universe, regulating the force of attraction.
- Inspiration
- The design is inspired by chaos, a scientific field that deals with the seemingly disordered, yet orderly nature. Each work represents a chaotic system and the evolution of these systems is inspired by the theory of chaos. The glass laser inner carving technique was chosen as the creation medium due to its ability to present abstract chaotic concepts in fine forms.
- Research
- This series of works aims to explore the aesthetic and philosophical thinking of chaos through art, while introducing scientific elements to lead the audience to deeper thinking. The design of the work combines abstract concepts and visual presentation of complex systems with interactive elements to provide a way to interact with chaosology concepts, leading to a rich and unique experience for the audience.
- Challenge
- One of the main challenges in the design process was to translate the complexity of chaos into a visual artwork and ensure that the work was both aesthetically pleasing and had depth. In addition, to achieve the gesture interactivity of light, sophisticated technical and engineering solutions are required to ensure that the audience can smoothly engage and explore the work.
- Realization and Technology
- Laser engraving technology in glass，gesture interaction technology.
- Operation and Interaction
- The work integrates the gesture interaction of light, and the audience explores the internal laws of the chaotic system in a personal way by changing the brightness and color of the light, which enhances the audience's sense of participation.
- Project Duration and Location
- The project was completed in Nanjing in August 2023.
- Keywords
- Chaos, Interactive Art, Strange Attractors, Algorithm Generation
