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Press Release

DesignNewswire · COMO, Italy ·

Bernice Coffee Table by Yu Ren Receives the Bronze A' Design Award in Furniture Design

The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Yu Ren for furniture design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Bernice Coffee Table by Yu Ren, designed for Ziel Home Furnishing Technology Co., Ltd., has been granted the Bronze A' Design Award in the Furniture Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Bernice Coffee Table

Bernice is a coffee table designed for modern living rooms. The frame is made of bent metal tube with a powder coated surface, which allows a range of colors. The top is an eco-friendly board that is waterproof and wear resistant. An open saddle leather storage box on the lower level holds items such as blankets and magazines. An optional hidden socket module supports charging and keeps cables tidy. The modular structure lets users install and replace parts. Adjustable foot mats are fitted below. The table measures 750 mm in width, 750 mm in depth and 450 mm in height.

About Yu Ren

China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.

Award Record

Yu Ren is a winner of 13 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Bernice Coffee Table
Function
Coffee Table
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Dark Gray, Gray, Rosy Brown, Silver and Dim Gray
Images
5
Client
Ziel Home Furnishing Technology Co., Ltd.

The Recognition

Laureate
Yu Ren
Country
China
Recognition
Bronze A' Design Award
Edition
2023 - 2024
Design ID
#154435

Credits

Team
Fang Qi Luo, Xu Wang, Ning Huang, Gong Ai Liu and Lan Wang

Design Details

Unique Properties
The Bernice collection is a colorful, simple and beautiful furniture. Its modular design makes installation simple, parts replaceable and allows for user customization. The open leather storage box on the lower level provides plenty of storage space, which is practical and safe. In addition, the optional hidden strip module makes charging easy and clean. These design details make the Bernice series the preferred choice of the modern consumer.
Inspiration
As millennials and Gen Z become mainstream consumers, their unique aesthetic and lifestyle are having a profound impact on the furniture market. They focus on personalization and aesthetic expression, while also focusing on the functionality and practicality of the product. We are designing the coffee table and side time necessary for the living room, aiming to take into account the beauty and user needs. Adopt standardized and modular production to reduce waste and protect the environment.
Research
The world-renowned Furniture Insights Group studied the coffee table and corner table needs of 5,000 households. The results show that 75 percent of households prefer a modular and easy to install design, 65 percent value extra storage space, and 80 percent need furniture with a hidden charging outlet to recharge and keep tidy.
Challenge
The design process requires an in-depth study of young consumers' needs for coffee tables and side tables to design products that meet their lives and aesthetics. Think about how to balance practicality and simplicity, maximize the use of space and provide storage solutions. At the same time, serial and modular design is adopted to simplify production, installation and component replacement.
Realization and Technology
Series of products with metal tube as the main frame, metal bending and surface powder coating process to achieve colorful color changes. Saddle leather storage box, eco-friendly board countertop, adjustable foot mat on the bottom. Some products are paired with hidden charging cases, both private storage and cable arrangement.
Operation and Interaction
The modular design of the series allows you to install and replace the parts of the product yourself. The coffee table and the side table are waterproof and wear-resistant for the environmental protection table, and can be placed with daily necessities such as cups and remote controls. An open leather storage box on the lower level provides additional storage space for large household items such as blankets and magazines. The included hidden socket is easy to charge and easier to use.
Project Duration and Location
The project was launched in Shenzhen in June 2023 and completed in Shenzhen in September 2023.
Specifications
Width 750 mm,Depth 750 mm,Height 450 mm
Keywords
Coffee table, side table, modular, storage storage, environmental protection materials

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