Press Release
Mengyao Guo Is Honored with the A' Design Award for Wayang Golek Cultural Communication in Graphics, Illustration and Visual Communication Design
Mengyao Guo honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Wayang Golek Cultural Communication by Mengyao Guo has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Wayang Golek Cultural Communication
Wayang Golek is a graphic poster series based on the traditional Indonesian puppet theatre of the same name. The series presents the puppets through bold colours, intricate patterns and strong typography drawn from Indonesian art. The illustrations were created as vector graphics in Adobe Illustrator, using colour blocking for vibrant hues and detailed pattern work for the motifs. The digital format allows the artwork to be scaled and shared across screens without loss of quality. The aim is to renew interest in Wayang Golek among younger audiences.
About Mengyao Guo
Guo Mengyao is an award-winning artist, illustrator, graphic designer, and researcher with fine art and visual communication background. She is an assistant professor at Shenzhen International School of Design, Harbin Institute of Technology, and a PhD candidate in Visual Communication at the University of Macau. Her works have been widely included in several worldwide exhibits after graduating as a postgraduate at the University of Arts London, including CITYA - City as a medium, Art Vancouver, Art Fair Tokyo, and Art on Paper in New York City. Her unique style mixes hair symbolism, black-and-white drawing techniques, and meticulously drawn flawless lines.
Award Record
This recognition makes Mengyao Guo a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154256
- A' Design Award Page: https://competition.adesignaward.com/154256
- Media Showcase: https://www.designnewsroom.com/!154256
- Laureate Profile: https://dezigners.org/d/344940
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wayang Golek Cultural Communication
- Function
- Cultural Communication
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Cyan, Light Pink, Goldenrod, Black and Dark Khaki
- Images
- 5
The Recognition
- Laureate
- Mengyao Guo
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154256
Credits
- Image Credits
- Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Design Details
- Unique Properties
- The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
- Inspiration
- The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
- Research
- Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience.
- Challenge
- The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
- Realization and Technology
- The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
- Operation and Interaction
- The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
- Project Duration and Location
- The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
- Specifications
- As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
- Keywords
- Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
