Press Release
Ximena Ureta Receives the Silver A' Design Award for Azur Millesime Wine Packaging in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Ximena Ureta for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Azur Millesime Wine Packaging by Ximena Ureta, designed for Spumante Limarí, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Azur Millesime Wine Packaging
Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.
About Ximena Ureta
"Ximena Ureta is a prominent Chilean designer, founder of Ximena Ureta Design Studio. Her main achievements include the creation of innovative and emotional designs, which combine artistic and technical elements with great sensitivity. Her advantage lies in her ability to connect with the public through her creations, conveying powerful messages and generating unique experiences. She contributes to society through her work as a designer, creating works that inspire, excite and raise awareness. Her unique style and commitment to excellence make her an interesting and relevant professional in the field of design."
Award Record
Ximena Ureta is a winner of 12 A' Design Awards, including this recognition. The awards span the editions from 2017 - 2018 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/153658
- A' Design Award Page: https://competition.adesignaward.com/153658
- Media Showcase: https://www.designnewsroom.com/!153658
- Laureate Profile: https://dezigners.org/d/223469
- Further Information from the Laureate: http://www.ximenaureta.cl
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Azur Millesime Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Dim Gray, Gray and Black
- Images
- 5
- Client
- Spumante Limarí
The Recognition
- Laureate
- Ximena Ureta
- Country
- Chile
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153658
Credits
- Image Credits
- Music: Regina Crisosto Renders: Juan Pablo Dominguez Image #1, #2, #3, #4, #5 Juan Pablo Dominguez. Video: Juan Pablo Dominguez.
Design Details
- Unique Properties
- Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating. The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction. The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center. The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
- Inspiration
- Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise. The Limari Valley, is located in the 4th Region of Chile. It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage. Azur, Millesime, represents a woman dancing with the universe.
- Research
- This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork. The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
- Challenge
- The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project. The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm.
- Realization and Technology
- Glass Bottle: Estal Custom SP Italia 750ml Label Material: Avery Dennison Fasson Cotton Black Plus Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152 Closure Stopper: Amorim Top Series Print Methods: Digital Printing, Flexo Printing, Hot Stamping, Embossing, Semi Gloss Varnish and Gloss Varnish Decorative Accessories: Signet (Metallic) Motor: Zone Creations Intelligent Label: Avery Dennison NFC tag Print Partner: CCL Label, Chile Box: Ramko Ltda.
- Operation and Interaction
- This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
- Project Duration and Location
- Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
- Specifications
- The glass bottle has a height of 30.4 cm. The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance. The muzzle is made of polished brass with rhodium-plated applications. The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish. The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
- Keywords
- Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
