Loading Jewelry Center by Zhe Huang Wins the Silver A' Design Award in Interior Space and Exhibition Design

Zhe Huang acknowledged for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2024 /DesignNewswire/ Loading Jewelry Center by Zhe Huang, designed for Fujian Zhengnan Construction Engineering design Co., LTD, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Loading Jewelry Center

Loading is a jewelry showroom located in Fuzhou, China. The space is 5.5 meters high and its structure is reorganized through raised and sunken geometric forms. Circular and rectangular shapes divide the display and service areas, while curved lines flow across the interior. Most materials are reused from dismantled projects, which reduces waste and lowers cost. Glass bricks create indirect lighting and an irregular wall surface, so the building resembles a gift box of light. The aim was to replace the traditional jewelry showroom model with a relaxed and open space.

About Zhe Huang

Young designer Huang Zhe, founder and design director of Fujian Zhengnan Architectural Engineering Design Co., LTD. Designer began to study art in 1992, graduated in 1998 and entered the design industry. Before 2003, Designer worked in a game company to design characters and scenes, and won awards such as Asia-Pacific Design, IAI Design and Cotton Wool Design. Designer hope to let more people feel the life changed by design with Designer's professional knowledge.

Award Record

This recognition makes Zhe Huang a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/153328
A' Design Award Page: https://competition.adesignaward.com/153328
Media Showcase: https://www.designnewsroom.com/!153328
Laureate Profile: https://dezigners.org/d/346884

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Loading Jewelry Center
Function: Jewelry Center
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Dim Gray, Dark Slate Gray, Black and Gray
Images: 5
Client: Fujian Zhengnan Construction Engineering design Co., LTD

The Recognition

Laureate: Zhe Huang
Country: China
Recognition: Silver A' Design Award
Edition: 2023 - 2024
Design ID: #153328

Credits

Image Credits: Photographer Zhou Yuedong 2021.

Design Details

Unique Properties: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers. Light is the natural art in the space.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Research: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Challenge: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Realization and Technology: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves. What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Operation and Interaction: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Project Duration and Location: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Specifications: This project does not use too special materials, many of them are converted from waste materials.
Keywords: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space