Press Release
Guo Lin Receives the Bronze A' Design Award for The Wishful Thinking Gift Box in Giftware Design
Guo Lin recognized for giftware design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Giftware Design category for The Wishful Thinking Gift Box by Guo Lin, designed for Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding The Wishful Thinking Gift Box
The Wishful Thinking is a gift box inspired by Hezhe ethnic culture. The box holds four items: a notebook, a pen, a bookmark and a USB flash drive. Each item carries an auspicious meaning, such as a promising future, rising up, like a fish in water, and guardianship. The notebook shows a Hezhe pattern and a metal clasp inlaid with fish skin. The pen is carved with scenes from the Imakan chant. The bookmark is made of brass in the shape of a fish. The packaging uses recyclable paper and plant-based ink.
Award Record
With this recognition, Guo Lin is a winner of 1 A' Design Award.
About the A' Giftware Design Award
The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. It is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Typical entries include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. The awarded gift designs are published at https://dezigners.org/design-category/giftware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/153086
- A' Design Award Page: https://competition.adesignaward.com/153086
- Media Showcase: https://www.designnewsroom.com/!153086
- Laureate Profile: https://dezigners.org/d/346643
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Wishful Thinking Gift Box
- Function
- Gift Box
- Category
- Giftware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Firebrick, Dark Red, Crimson, Maroon and Red
- Images
- 5
- Client
- Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.
The Recognition
- Laureate
- Guo Lin
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153086
Credits
- Team
- Lin Guo
- Image Credits
- Lin Guo/Designer
Design Details
- Unique Properties
- The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture. Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air.
- Inspiration
- Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Research
- We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Challenge
- The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply
- Realization and Technology
- Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics.
- Operation and Interaction
- Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Project Duration and Location
- Starting in China in 2022 and completing in China in 2023
- Keywords
- Traditional Cultural Heritage,Environmentally friendly material packaging
