Press Release
Creative Department Receives the Silver A' Design Award for Life-Space Slimram Slimming Waist Probiotics in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Creative Department for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Life-Space Slimram Slimming Waist Probiotics by Creative Department, designed for Creative Department of BY-HEALTH Pharmaceutical Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Life-Space Slimram Slimming Waist Probiotics
Slimram is packaging for a probiotic supplement intended for waist slimming in women. The box shape follows the curve of a female waist, so the product function is shown in a direct way. Varied patterns on the surface refer to changes in the human microbiome. The brand blue is combined with bright secondary colors. The box is made of recyclable PET and measures 80 by 39 by 160 millimeters. Laser hot stamping and embossing are applied to the surface. The design aims to set the product apart from standard probiotic cartons.
About Creative Department
BYHEALTH was founded in 1995 and systematically introduced VDS into the Chinese non-direct marketing sector in 2002. Over the past 30 years, it has evolved into a global leader in the dietary supplements industry. BYHEALTH focuses on dietary nutritional supplements and promotes the research and development of functional new products. The goal is to establish a comprehensive dietary nutritional supplement system covering all categories, targeting a wide range of people, and achieving full coverage. With high-quality products from around the world, it aims to enhance the quality of life.
Award Record
Creative Department is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152997
- A' Design Award Page: https://competition.adesignaward.com/152997
- Media Showcase: https://www.designnewsroom.com/!152997
- Laureate Profile: https://dezigners.org/d/341812
- Further Information from the Laureate: https://item.jd.com/10053160178239.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Life-Space Slimram Slimming Waist Probiotics
- Function
- Slimming Waist Probiotics
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Gainsboro, Silver, Dodger Blue and Ghost White
- Images
- 5
- Client
- Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.
The Recognition
- Laureate
- Creative Department
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152997
Credits
- Team
- Darren Chan and Dongmei Chung, June Wen
Design Details
- Unique Properties
- This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
- Inspiration
- We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
- Research
- The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
- Challenge
- The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
- Realization and Technology
- Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
- Operation and Interaction
- How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
- Project Duration and Location
- The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
- Specifications
- Length 80mm x width 39mm x height 160mm
- Keywords
- Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
