Press Release
Taishun City Brand Identity by Zhejiang Gongshang University Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Zhejiang Gongshang University honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Taishun City Brand Identity by Zhejiang Gongshang University, designed for Taishun County People's Government, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Taishun City Brand Identity
Taishun City is a brand identity designed for a city. The logo is built from lines that form the city name, creating a modern and minimal mark. The white space inside the logo is treated as an open area where different urban visual symbols can be shown. The mark can be adapted through changes in line and shape, so recognition remains strong across many applications. Vector formats allow the logo to be scaled to any size, from business cards to outdoor advertising. Printed brand materials use recyclable and biodegradable stock.
About Zhejiang Gongshang University
Associate Professor / Master's Supervisor, Zhejiang Gongshang University Responsibilities: Brand Design / Visual Design, etc. Mr. Zhao graduated with a master's degree from Tongji University. He currently works as the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., and has been engaged in brand and VI design for 18 years. He has served various brands including Alibaba Group, Ant Group, Zhejiang Natural Museum, Zhejiang Wuzhen Internet Conference, Louwailou, and has completed nearly 50 projects. He has won awards such as the Red Dot Award, IF Design Award, Hong Kong Global Design Award, and Hiiibrand Award.
Award Record
Zhejiang Gongshang University is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2023 - 2024 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152814
- A' Design Award Page: https://competition.adesignaward.com/152814
- Media Showcase: https://www.designnewsroom.com/!152814
- Laureate Profile: https://dezigners.org/d/346698
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Taishun City Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gray, Black, Dark Slate Gray, Maroon and Linen
- Images
- 5
- Client
- Taishun County People's Government
The Recognition
- Laureate
- Zhejiang Gongshang University
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #152814
Credits
- Team
- Kan Zhao
- Image Credits
- Designer: Zhao Kan
Design Details
- Unique Properties
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- Inspiration
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- Research
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- Challenge
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- Realization and Technology
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- Operation and Interaction
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- Project Duration and Location
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- Specifications
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising). Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media. Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
- Keywords
- Culture, innovation, sustainability, inclusiveness,City Brand
